Gao Rui in

Gao Rui

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Dirctor - ecommerce and new channels at Burton Snowboards
📍 Xuhui District, Shanghai, China

Gao Rui leads e-commerce at Burton Snowboards, leveraging digital business development experience from Nike and adidas. A University of Washington alumnus, he has a proven record of driving substantial revenue growth and developing market-dominant strategies in the Chinese retail sector through deep historical analysis and cross-functional collaboration.

He successfully increased his accounts future buy commitments by two-fold within a 32-month period.

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Experience
12 Years
Current Role
Dirctor - ecommerce and new channels
Job Level
Middle
Location
Xuhui District, Shanghai, China
Personality Overview

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Priorities

Topics Gao cares about

eCommerce Growth
As Director of e-commerce, he focuses on developing sustainable digital growth for major brands, drawing from his leadership roles at Burton Snowboards, Nike, and adidas.
China Retail Market
Managed 10 regional accounts and curated product assortments for over 1000 stores in China, achieving significant revenue growth and doubling future buy commitments.
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Career

Work history

5-2023
Dirctor - ecommerce and new channels
Burton Snowboards
1-2022 - 7-2023
Senior Manager - Digital Business Development
Nike
2-2020
Digital operation manager - Jingdong
adidas
8-2019
Director of Product
Trueform.io
3-2019
Business Development Manager
Trueform.io
In the press

Media appearances

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Education
2008 - 2013
Bachelor of Arts - BA
University of Washington
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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