Gareth Ratcliffe

Pioneer
DISC Type : DIS

CEO at Cognni

Leeds, England, United Kingdom

Overview

Gareth is the Co-Founder and CEO of Cognni, an AI-powered knowledge management platform. With a background as a Finance Director at firms like KPMG Nunwood, he drives strategic growth and knowledge transformation for global enterprises. Colleagues describe him as methodical and professional, with excellent commercial judgment. He holds a Bachelor of Arts from the University of Bradford.

His certifications suggest a focus on continuous professional development, particularly in areas like process improvement and creating inclusive workplace cultures. He appears to be a purpose-driven leader who actively supports his professional network by promoting their accomplishments.

His company recently won Gold for "Best Innovation in CX" at the UK Customer Experience Awards 2025 for their AI-powered research assistant.

Personality Overview

Dynamic But Sincere

Decisive But Friendly

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

AI in CX
His company, Cognni, recently won multiple awards, including Gold at the UKCXA25, for VERA, an AI-powered customer experience and research assistant.
Knowledge Management
As the CEO of two knowledge management companies, Cognni and Altiar, he is dedicated to helping enterprises centralize and utilize their internal and external data.
Corporate Transformation
His background as a CFO and Finance Director involved leading major group restructuring, financial turnarounds, and operational improvements at several companies.

Media Appearances

Gareth has no verified media appearances

Work History

1-2021
CEO at Cognni
11-2015
CEO at Altiar
3-2012 - 11-2015
Finance Director at KPMG Nunwood
8-2009 - 2-2012
Finance Director at Jaywing
3-2004 - 4-2007
Chief Financial Officer at 186k Limited

Education

1990 - 1993
Bachelor of Arts (B.A.) from University of Bradford
Education details unavailable from The Market Research Society

More Information

Social Presence :

Prographics :

Exp : 19 Location : Leeds, England, United Kingdom Job Level : Leadership Designation : CEO at Cognni
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Insights For Selling To Gareth

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gareth is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Gareth

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Gareth move?

  • They are generally fast movers and can take quick decisions
  • Can Gareth take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Gareth

Personality Compatibility


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