Gary Darna

Inspirer
DISC Type : di

General Manager at Micromerch

Cincinnati Metropolitan Area, United States

Overview

Gary Darna is a serial entrepreneur and the founder of Micromerch, an e-commerce operations company he bootstrapped from $0 to over $4MM in revenue. A graduate of Northern Kentucky University, he has a deep background in product management from Kroger, where he led key e-commerce technologies. People often describe him as detail-oriented, driven, and highly motivated.

Outside of his entrepreneurial ventures, Gary has a passion for collecting and has turned this lifelong hobby into business pursuits. His interests also extend to iconic brands like The Walt Disney Company, and he actively gives back to the entrepreneurial community by mentoring students at his alma maters INKUBATOR program.

He bootstrapped his company, Micromerch, to over $4MM in lifetime revenue without any external financing.

Personality Overview

Charming & Persuasive

Decisive

Achievment Oriented

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Bootstrapped Growth
He grew his current company, Micromerch, from the ground up to over $4MM in revenue with no outside financing, showcasing his expertise in sustainable business building.
E-commerce Operations
His career at Kroger and as founder of Micromerch centers on managing large-scale e-commerce, including supply chain, international fulfillment, and multi-store management.
A/B Testing
At Kroger, he planned, launched, and evangelized the company's first controlled experimentation platform, ABacus, enabling hundreds of A/B tests for digital products.

Media Appearances

Gary Darna Part 1, Founder of CompleteSet and GM of Fast. Featured in Spotify

See Now

Work History

1-2022
General Manager at Micromerch
1-2021 - 4-2022
General Manager at Fast
11-2020 - 1-2021
Senior Manager of Product Management at Kroger
10-2019 - 11-2020
Senior Product Manager at Kroger
5-2019 - 9-2019
Entrepreneur In Residence at Northern Kentucky University

Education

2003 - 2010
Bachelor's from Northern Kentucky University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Cincinnati Metropolitan Area, United States Job Level : Senior Designation : General Manager at Micromerch
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Insights For Selling To Gary

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Refer to testimonials from well known people to highlight the value of your product
  • Focus on the big picture and the strategic value of your product

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gary is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Gary

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Gary move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Gary take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Gary

Personality Compatibility


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