Gayathri Gopalakrishnan

Reviewer
DISC Type : Ci

Senior Marketing Lead – Brand, Growth & Innovation at Independent

Bengaluru, Karnataka, India

Overview

Gayathri is a senior marketing leader with over 15 years of experience building consumer brands like Johnnie Walker and Nestlé across India, the UK, and Europe. She specializes in brand strategy, innovation, and inclusive marketing. Colleagues describe her as a knowledgeable, versatile, and excellent strategist.

Outside of her primary marketing roles, Gayathri has a deep interest in human behavior, which led her to pursue a postgraduate degree in Psychology and Neuroscience. Her personal focus is on making a positive impact, continuous learning, and fostering allyship.

During a career break, she completed a postgraduate degree in Psychology and Neuroscience at Kings College London.

Personality Overview

Persuasive & Assertive

Late Adopter

Informal Yet Blunt

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally good communicators and can be hard to convince.

Topics They Care About

Inclusive Marketing
Her work involves embedding inclusive marketing practices with global FMCG clients, and her social posts often encourage allyship and understanding.
Consumer Brand Building
She has over 15 years of experience scaling major consumer brands, including Diageo, Britannia, and Nestlé, across international markets.
Responsible Advertising
She currently consults for The Advertising Standards Council of India (ASCI), working to strengthen responsible and ethical advertising standards.

Media Appearances

Gayathri has no verified media appearances

Work History

4-2024
Senior Marketing Lead – Brand, Growth & Innovation at Independent
11-2025
Consultant: Strategic Alliances & Stakeholder Relationships at The Advertising Standards Council of India
1-2023 - 12-2024
Senior Brand & Marketing Strategist- Global FMCG Clients at Creative Equals
2-2021 - 12-2022
Professional development at Career Break
3-2017 - 1-2021
Senior Brand & Innovation Manager(UK & Europe) at Diageo

Education

2005 - 2007
MBA from XLRI Jamshedpur
Postgraduate Degree from King's College London

More Information

Social Presence :

Prographics :

Exp : 8 Location : Bengaluru, Karnataka, India Job Level : Middle Designation : Senior Marketing Lead – Brand, Growth & Innovation at Independent
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Insights For Selling To Gayathri

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Build rapport, it will come handy to handle hard questions later
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gayathri is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Gayathri

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Gayathri move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Gayathri take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Gayathri

Personality Compatibility


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