Gemma Hales

Gemma Hales is a commercially-minded Digital & Marketing Director at River Island with nearly two decades of experience in the fashion retail sector. She has a proven track-record of managing profitable growth and enhancing customer experiences by translating customer needs into compelling creative solutions and brand identities.

Her broad cross-functional expertise includes merchandising, ecommerce, product management, CRM, performance marketing, and creative services. This diverse knowledge has enabled her to make significant contributions as an operating board member, influencing positive change across the business.