Genís Cassà Mias

Doer
DISC Type : sd

Director de Marketing Divisiones y Productos at Würth España S.A.

Llambilles, Catalonia, Spain

Overview

Genís Cassà Mias is the Director of Marketing for Divisions and Products at Würth España, where he has built his entire career, progressing from a salesperson to a director. He holds an eMBA and a postgraduate degree in Marketing Direction from UOC Business School and focuses on providing optimal solutions and services for professionals.

Outside of work, Genís is a family man who values time with his two children. He is sociable with a sense of humor and is passionate about running, which he considers his primary hobby and an area where he wants to grow. He also has a long-standing interest in a wide variety of music.

He has worked internationally, having spent over three years as Head of Sales for Würth in the Dominican Republic.

Personality Overview

Risk-Accepting

Deliberate Doer

Strategic Planner

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Product Marketing
As Director of Marketing for Divisions and Products, he emphasizes the importance of putting value on product marketing to connect with professional clients.
Long-Distance Running
States that running has brought him a lot, it is what he currently enjoys doing, and it is a sport in which he wants to grow personally.
Cycling Sponsorship
As a key leader in his company's marketing department, he helps oversee Würth España's prominent sponsorship of the 'La Vuelta' cycling race.

Media Appearances

Genís has no verified media appearances

Work History

1-2023
Director de Marketing Divisiones y Productos at Würth España S.A.
1-2019 - 1-2023
Director Divisiones y Multicanal at Würth España S.A.
1-2016 - 12-2018
Auto&Cargo Division Manager / Offshore B.U.Manager at Würth España S.A.
10-2004 - 12-2006
Würth Dominicana S.A. at Responsable de Ventas
1-2002 - 9-2004
Vendedor at Würth España S.A.

Education

2012 - 2014
eMBA from UOC Business School
2006 - 2007
Posgrado Dirección Marketing from UOC Business School

More Information

Social Presence :

Prographics :

Exp : 16 Location : Llambilles, Catalonia, Spain Job Level : Mid-senior Designation : Director de Marketing Divisiones y Productos at Würth España S.A.
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Insights For Selling To Genís

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Let them know of potential risks but suggest mitigation methods alongside
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Genís is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Genís

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Genís move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Genís take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Genís

Personality Compatibility


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