Juan Sallent Corominas

Critic
DISC Type : C

Head of Division at Würth España S.A.

Greater Barcelona Metropolitan Area, Spain

Overview

Juan is a long-standing Marketing Manager and Head of Division at Würth España S. A. , specializing in the wood, installers, and construction sectors. With a career spanning over two decades at the same company, he is an expert in B2B market strategy, sales development, and product range management. He holds a degree in Law from the Universitat de Barcelona.

Outside of his direct professional responsibilities, Juan maintains a keen interest in global business and finance, keeping up with market trends through publications like Bloomberg and the Financial Times.

He has spent his entire career at Würth, progressing from a Sales Representative to a Head of Division.

Personality Overview

Objective Thinker

Critic

Information Seeker

They enjoy working alone and do not rely on others very often.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

B2B Market Strategy
His entire career focuses on developing marketing plans, analyzing markets, and driving B2B sales growth for specialized industrial sectors within Würth España.
Wood Sector Development
He currently leads the wood, installers, and construction division, focusing on increasing turnover and market penetration for this specific business area.
Multichannel Marketing
His experience includes developing and implementing multi-channel strategies that integrate both off-line and on-line promotional campaigns to support the sales force.

Media Appearances

Juan has no verified media appearances

Work History

7-2014
Head of Division at Würth España S.A.
6-2013 - 7-2014
Head of Division at Würth España S.A.
12-2009 - 6-2013
Marketing Manager Division Wood at Würth España S.A.
Division Manager at Würth España S.A.
Marketing Manager at Würth España S.A.

Education

Juan has no verified education history

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Barcelona Metropolitan Area, Spain Job Level : Mid-senior Designation : Head of Division at Würth España S.A.
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Insights For Selling To Juan

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juan is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Juan

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Juan move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Juan take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Juan

Personality Compatibility


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