Genesis (.

Judge
DISC Type : Dc

Human Resources Director/Principal (HRBP) - Legal, Finance, Sales, Product, Marketing at LTK (formerly rewardStyle & LIKEtoKNOW.it)

Greater Chicago Area, United States

Overview

Genesis is a global HR leader who designs scalable systems for talent, leadership, and team performance to help organizations grow effectively. A graduate of the University of Illinois Urbana-Champaign with a Masters degree, she has driven enterprise people strategy at companies like LTK, United Airlines, and AHEAD.

Identifying as a Latina Leader, Genesis is a reflective individual who focuses on personal growth, confidence, and managing the pressures of being a high-performer. She is a dedicated mentor, passionate about helping others navigate their careers and is described by colleagues as thoughtful, strategic, authentic, and courageous.

She uses the metaphor “Trees don’t hang with grass” to describe how different growth paths, while starting from the same place, can lead to vastly different outcomes.

Personality Overview

Features Driven

Demanding

Generally Skeptic

They like to be in a position where they can control the conversation and terms.  They respond better to strong and respectful interactions. They like to act fast and expect others to do the same.

Topics They Care About

Scalable Talent Systems
Her core focus is building practical and repeatable structures like career paths, performance frameworks, and leadership pipelines to ensure companies can grow without breaking.
Leadership Development
She specializes in creating leadership pipelines and driving C-suite level talent strategy, ensuring leaders are prepared before the pressure hits.
Inclusive Leadership
As a self-identified "Latina Leader, " she has direct experience building and heading inclusion strategies to embed diversity across leadership and client-facing teams.

Media Appearances

Genesis has no verified media appearances

Work History

Human Resources Director/Principal (HRBP) - Legal, Finance, Sales, Product, Marketing at LTK (formerly rewardStyle & LIKEtoKNOW.it)
Career Coach and Mentor at Upnotch
Director, Human Resources and Talent (HRBP) - Global Marketing, Creative/Design, Operations at rEvolution
Director - HR Business Partner/People Strategy; Head of Inclusion at AHEAD
Senior HR Leader - Office of the President, Corporate Functions at United Airlines

Education

2014 - 2015
Master's Degree from University of Illinois Urbana-Champaign, School of Labor and Employment Relations
2008 - 2013
Bachelor of Science (B.S.) from University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Human Resources Director/Principal (HRBP) - Legal, Finance, Sales, Product, Marketing at LTK (formerly rewardStyle & LIKEtoKNOW.it)
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Insights For Selling To Genesis

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Hold your ground without indulging in one-upmanship
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Genesis is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Genesis

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Genesis move?

  • They can take decisions very fast if you manage to convince them.
  • Can Genesis take some risk or not?

  • The risks don’t matter much to them.

You And Genesis

Personality Compatibility


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