Geof Syphers

Questioner
DISC Type : c

Chief Executive Officer at Sonoma Clean Power

Cotati, California, United States

Overview

Geof Syphers is the CEO of Sonoma Clean Power, where he has pioneered initiatives like the first 24/7 renewable power service in the U. S. A licensed Mechanical Engineer with degrees in Physics and Energy Engineering, he has over two decades of experience in zero-carbon community design and sustainable infrastructure.

Outside of his professional life, Geof is an avid cook who enjoys making meals with fresh greens from his garden. He lives in Cotati with his wife and also pursues hobbies such as playing the board game "Go" and cycling.

In high school, Geof raced cars at a drag strip and even built simple robots to clear the dining room table.

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

It is quite likely of them to ask for pricing or other concessions.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Geothermal Energy
He is actively advancing geothermal power through Sonoma Clean Power's GeoZone project and recent legislative partnerships to increase this 24/7 renewable resource in California.
Sustainable Development
Previously served as Chief Sustainability Officer for Codding Enterprises, where he helped plan Sonoma Mountain Village, a large-scale, zero-carbon community.
Community Choice Energy
As CEO of a community choice aggregator (CCA) since its inception, he is a key figure in the movement to provide local, public control over electricity sources.

Media Appearances

Sonoma Clean Power CEO gets a charge out of changing consumer energy habits. Featured in California Community Colleges Association (cal-cca.org)

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Sonoma Clean Power CEO celebrates a year anniversary in Mendocino County. Featured in The Press Democrat

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Pioneering Renewable Energy Choice – Interview with Geof Syphers, CEO, Sonoma Clean Power. Featured in Energy Central

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Work History

7-2013
Chief Executive Officer at Sonoma Clean Power
10-2010 - 12-2013
President at Syphers Consulting
5-2006 - 6-2013
Chief Sustainability Officer at Codding Enterprises
Director of Sustainable Buildings & Communities at DNV GL
Energy Engineer at Eley Associates (now AEC)

Education

1993 - 1994
MS from University of Massachusetts Lowell
1988 - 1992
BS from Sonoma State University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Cotati, California, United States Job Level : Leadership Designation : Chief Executive Officer at Sonoma Clean Power
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Insights For Selling To Geof

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Geof is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Geof

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Geof move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Geof take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Geof

Personality Compatibility


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