George Eggers

Go-getter
DISC Type : d

Co-Founder and Managing Partner at Phase Line Growth Partners

Austin, Texas, United States

Overview

George Eggers is a Co-Founder and Managing Partner at Phase Line Growth Partners, specializing in B2B software investments and operations. He previously served as General Manager at TestRail, significantly growing ARR and integrating acquisitions.

He is passionate about fitness and advocates for veterans, embodying a value-based leadership style with a bias for action and optimism.

George holds an MBA from Northwestern Universitys Kellogg School of Management and a BA from Harvard University.

Personality Overview

Direct & Candid

Fast-Paced

Vision Oriented

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

B2B Software Investment
As Co-Founder and Managing Partner at Phase Line Growth Partners, he focuses on acquiring and growing subscale B2B software businesses.
GTM Strategy
At TestRail, he was responsible for GTM strategy and led initiatives to expand enterprise sales and restructure marketing for product-led growth.
Veteran Advocacy
His profile highlights a specific passion for veteran advocacy, indicating involvement or support for this cause.

Media Appearances

George has no verified media appearances

Work History

11-2024
Co-Founder and Managing Partner at Phase Line Growth Partners
2021 - 7-2024
General Manager (Executive) at TestRail
2020 - 2021
Chief of Staff at TestRail
2018 - 2020
Investment Banking Associate (Mergers & Acquisitions) at J.P. Morgan
2018 - 2018
Analyst at Marlton LLC

Education

Bachelor of Arts - BA from Harvard University
Master of Business Administration (MBA) from Northwestern University - Kellogg School of Management

More Information

Social Presence :

Prographics :

Exp : 14 Location : Austin, Texas, United States Job Level : Leadership Designation : Co-Founder and Managing Partner at Phase Line Growth Partners
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Insights For Selling To George

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Highlight the competitive differentiation of your product

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with George is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from George

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will George move?

  • They are neither the fastest decision makers nor the slowest.
  • Can George take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And George

Personality Compatibility


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