George Herrera in

George Herrera

Evaluator · DISC type CSd
Director of Brand Partnerships at Activated Events
📍 Los Angeles, California, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
16 Years
Current Role
Director of Brand Partnerships
Job Level
Mid-senior
Location
Los Angeles, California, United States
Personality Overview

How George shows up

Thorough Evaluator
Quality Focused
Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Priorities

Topics George cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

6-2024
Director of Brand Partnerships
Activated Events
5-2023 - 5-2024
Sales Manager
Spanish Broadcasting System
5-2019 - 5-2023
General Sales Manager
Meruelo Media
10-2018 - 8-2019
Local Sales Manager
Meruelo Media
6-2009 - 10-2018
Account Executive - KROQ 106.7 - FM
CBS Corporation
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2007 - 2009
Bachelors of Science
California State University, Los Angeles
2004 - 2007
AA & AS
Riverside City College
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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