George Hicker

Initiator
DISC Type : Di

Vice President of IT Business Transformation at Ronnoco Coffee

Greater St. Louis, United States

Overview

As the Vice-President of IT Business Transformation at Ronnoco Coffee, George Hicker has over 15 years of experience improving efficiency by aligning strategy with technology. He focuses on ERP, CRM, and enterprise systems to build scalable solutions. Colleagues describe him as a loyal, conscientious, and agile collaborator who excels at motivating his teams.


He has led enterprise-wide initiatives that successfully doubled revenue and saved over $100 million in operating expenses through the implementation of automation and AI.

Personality Overview

Risk-Accepting

Friendly Challenger

Impact-Oriented

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Business Transformation
His entire career focuses on leading enterprise-wide transformations by modernizing operations and aligning technology with business needs to unlock growth.
AI & Automation
He saved a previous employer over $100M by leveraging these technologies and actively shares articles about the importance of shifting to an "AI mindset. "
Building Teams
A core part of his professional identity is building high-performing teams by empowering people, fostering trust, and inspiring innovation.

Media Appearances

George has no verified media appearances

Work History

10-2025
Vice President of IT Business Transformation at Ronnoco Coffee
6-2022 - 10-2025
Senior Director, Corporate Applications at Colibri Group
7-2021 - 6-2022
Vice President of CIO and ERP Solutions at Alliance Advisors, LLC
5-2020 - 6-2022
President & Principal Consultant at Technology Strategy Consultant
2009 - 4-2020
Senior Manager - Business Administration at Enterprise Holdings

Education

2001 - 2005
Bachelor of Science - BS from University of Phoenix
1988 - 1990
CIS from Missouri State University

More Information

Social Presence :

Prographics :

Exp : 32 Location : Greater St. Louis, United States Job Level : Senior Designation : Vice President of IT Business Transformation at Ronnoco Coffee
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Insights For Selling To George

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Look like someone who is on top of their game
  • Acknowledge their status and position during the conversation

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with George is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from George

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will George move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can George take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And George

Personality Compatibility


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