George Lyon in

George Lyon

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Director, Sales and Leadership Development at Crestcom International
📍 Canada

George Lyon is the Director of Sales and Leadership Development at Crestcom International, focusing on cultivating strong leaders. He has a multi-decade background in industrial sales from his extensive tenure at WESCO Distribution, where he held various management and director-level roles. He is a graduate of Mohawk College.

George is a strong advocate for equality in the workplace. He is vocally committed to championing pay equity and gender equality, believing that leadership should reflect the general population. He values passion, integrity, and empathy as key leadership traits.

He emphasizes hiring leaders who are ready to "make an impact - not just fill a seat. "

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Experience
36 Years
Current Role
Director, Sales and Leadership Development
Job Level
Mid-senior
Location
Canada
Personality Overview

How George shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics George cares about

Leadership Development
His current role at Crestcom International is dedicated to helping clients produce great leaders to drive business results.
Gender Equality
He is a vocal champion for pay equity and gender equality, and actively looks to increase the number of women on his teams.
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Career

Work history

6-2025
Director, Sales and Leadership Development
Crestcom International
1-2020 - 1-2023
Director of Industrial Sales, Ontario, Wesco / Anixter
WESCO Distribution
1-2000 - 1-2020
General Manager - Hamilton
WESCO Distribution
10-1995 - 12-1999
Branch Manager - Thunder Bay
WESCO Distribution
4-1990 - 9-1995
Technical Sales - Bryant Electric
Westinghouse Electric Company
In the press

Media appearances

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Education
1988 - 1990
Diploma
Mohawk College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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