George Lyon in

George Lyon

Wildcard · DISC type sci
Director, Sales and Leadership Development at Crestcom International
📍 Canada

George Lyon is the Director of Sales and Leadership Development at Crestcom International, focusing on cultivating strong leaders. He has a multi-decade background in industrial sales from his extensive tenure at WESCO Distribution, where he held various management and director-level roles. He is a graduate of Mohawk College.

George is a strong advocate for equality in the workplace. He is vocally committed to championing pay equity and gender equality, believing that leadership should reflect the general population. He values passion, integrity, and empathy as key leadership traits.

He emphasizes hiring leaders who are ready to "make an impact - not just fill a seat. "

Read the full overview →
Experience
36 Years
Current Role
Director, Sales and Leadership Development
Job Level
Mid-senior
Location
Canada
Personality Overview

How George shows up

Curious But Skeptical
Friendly But Slow
ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Priorities

Topics George cares about

Leadership Development
His current role at Crestcom International is dedicated to helping clients produce great leaders to drive business results.
Gender Equality
He is a vocal champion for pay equity and gender equality, and actively looks to increase the number of women on his teams.
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Career

Work history

6-2025
Director, Sales and Leadership Development
Crestcom International
1-2020 - 1-2023
Director of Industrial Sales, Ontario, Wesco / Anixter
WESCO Distribution
1-2000 - 1-2020
General Manager - Hamilton
WESCO Distribution
10-1995 - 12-1999
Branch Manager - Thunder Bay
WESCO Distribution
4-1990 - 9-1995
Technical Sales - Bryant Electric
Westinghouse Electric Company
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1988 - 1990
Diploma
Mohawk College
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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