George Murgatroyd

Critic
DISC Type : C

General Manager & Vice President, Digital Technologies Business Unit at Medtronic

United Kingdom

Overview

George Murgatroyd leads the Digital Technologies Business Unit at Medtronic, focusing on the convergence of AI, SaaS, data, robotics, and software within the surgical ecosystem. He has an extensive background in health data science and has held leadership roles at Digital Surgery, Telstra Health UK, and the NHS. He holds a PhD from Lancaster University.

Personality Overview

Critic

Negotiator

Precise

They like to take decisions independently and do not seek others' support often.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

AI in Surgery
Leads Medtronic's development of AI-powered surgical video and analytics platforms and often speaks about how these technologies augment surgeons' capabilities and improve patient care.
Surgical Robotics
He is deeply involved with Medtronic's Hugo™ robotic-assisted surgery system, emphasizing its integration with the Touch Surgery™ digital ecosystem to advance minimally invasive surgery.
Digital Health Transformation
Advocates for upgrading outdated hospital technology, arguing that modern digital tools and data connectivity are essential to reduce inefficiencies and improve surgical training and outcomes.

Media Appearances

Why Medtronic sees Touch Surgery as a critical piece of its comprehensive digital surgery platform. Featured in Medtronic News (MedtronicTalks Podcast)

See Now

378 – Should AI Be Trusted in Medicine? A Philosophical Exploration with George Murgatroyd from Medtronic. Featured in Apple Podcasts – The Healthtech Podcast

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Medtronic Digital Surgery VP to Discuss Artificial Intelligence Applications in Healthcare at NVIDIA GTC. Featured in Medtronic News

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Work History

2-2023
General Manager & Vice President, Digital Technologies Business Unit at Medtronic
7-2021 - 2-2023
General Manager & Vice President, Digital Surgery at Medtronic
2-2020 - 7-2021
Senior Director, Global Digital Products at Medtronic
9-2018 - 6-2020
Vice President of Products at Medtronic Digital Surgery
10-2017 - 9-2018
Managing Director at Telstra Health UK

Education

Doctor of Philosophy (PhD) from Lancaster University
Master of Research (MRes) from Lancaster University

More Information

Social Presence :

Prographics :

Exp : 25 Location : United Kingdom Job Level : Senior Designation : General Manager & Vice President, Digital Technologies Business Unit at Medtronic
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Insights For Selling To George

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with George is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from George

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will George move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can George take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And George

Personality Compatibility


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