George Paige in

George Paige

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Senior Vice President of Marketing at ALDAR
📍 Abu Dhabi Emirate, United Arab Emirates

George Paige is the Senior Vice President of Marketing at ALDAR, with over 12 years of leadership experience in aviation, tourism, and entertainment for brands like Etihad and Qatar Airways. A University of Exeter law graduate, colleagues describe him as strategic, creative, and an inspiring partner who is commercially driven.

He is an Advisory Board Member for the CMO Council, contributing to marketing strategy discussions. His focus lies in building strong commercial brand strategies, leading large teams, and managing significant budgets to drive business growth and brand strength across the GCC region.

Recognized by Khaleej Times as one of the GCCs Most Influential Marketing Leaders for 2025.

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Experience
14 Years
Current Role
Senior Vice President of Marketing
Job Level
Leadership
Location
Abu Dhabi Emirate, United Arab Emirates
Personality Overview

How George shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics George cares about

Brand Modernization
He led Etihad's recent brand refresh, using the "Beyond Borders" concept as a strategic north star to shape a new identity for the modern airline.
Strategic Leadership
Currently expanding his marketing team at ALDAR and is consistently described by former colleagues as a well-rounded leader with a natural ability to lead with vision.
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Career

Work history

11-2025
Senior Vice President of Marketing
ALDAR
7-2025 - 11-2025
Head of Brand & Marketing
Qatar Airways
6-2023
Advisory Board Member
CMO Council
5-2022 - 7-2025
Global Head of Brand & Product Marketing
Etihad
7-2020 - 4-2022
Group Head of Brand Strategy
Miral Experiences
In the press

Media appearances

Get to Know George Paige – Interview. Featured in CMO Council (Expert Views)
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Education
Bachelor of Laws with Honours (LLB)
University of Exeter
4-2023 - 8-2023
Brand Management
MiniMBA
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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