William Vipond

Examiner
DISC Type : cs

Head of Product and Packaging Development at Princes Group

Stamford, England, United Kingdom

Overview

William Vipond is the Head of Product and Packaging Development at Princes Group, a role he grew into after serving as Head of NPD. His career is focused on new product development and cross-functional project implementation, supported by a Masters degree from the University of Bristol.

Based on his social media activity, William appears to be a supporter of health-related charitable causes, specifically showing engagement with brain cancer awareness campaigns. Further details about his personal hobbies and interests are not publicly available.

He has earned multiple promotions within Princes Group, showcasing a clear upward trajectory at the company.

Personality Overview

Overcautious

Unexpressive

Process Oriented

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Topics They Care About

Product & Packaging
He leads both product and packaging development in his current role at Princes Group, indicating this is his core professional focus.
New Product Development
His career history shows deep expertise in NPD, having held multiple leadership roles in this specific area at Princes Group and other food companies.
Cross-Functional Leadership
Cross-functional collaboration and project implementation are consistently listed as key skills throughout his employment history.

Media Appearances

William has no verified media appearances

Work History

8-2023
Head of Product and Packaging Development at Princes Group
10-2022 - 8-2023
Head of NPD at Princes Group
5-2017 - 10-2022
NPD Controller at Princes Group
10-2013 - 5-2017
Senior Development Manager at Bakkavor
3-2011 - 10-2013
Head of Product Development at Zwanenberg Food Group (UK)

Education

1998 - 1999
Master's degree from University of Bristol
1994 - 1998
Bachelor of Science (BSc) from Teesside University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Stamford, England, United Kingdom Job Level : Mid-senior Designation : Head of Product and Packaging Development at Princes Group
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from William

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will William move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can William take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And William

Personality Compatibility


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