Georgina Bermúdez Enríquez in

Georgina Bermúdez Enríquez

Enigma · DISC type cid
Vice President - B2B and Product Marketing at Mastercard
📍 New York, New York, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
17 Years
Current Role
Vice President - B2B and Product Marketing
Job Level
Senior
Location
New York, New York, United States
Personality Overview

How Georgina shows up

Friendly Yet Blunt
Fast Follower
Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Priorities

Topics Georgina cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

12-2024
Vice President - B2B and Product Marketing
Mastercard
8-2023 - 12-2024
Vice President - B2B Marketing, Citibank, American Airlines and Business Development
Mastercard
3-2021 - 7-2023
Director, Product Marketing - Amazon Card
American Express
11-2018 - 3-2021
Director, Global Marketing
American Express
7-2017 - 11-2018
Sr. Manager, Lifecycle Marketing
American Express México
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2019 - 2019
Digital Strategies
Northwestern University - Kellogg School of Management
2002 - 2006
Licenciatura en Relaciones Internacionales
Instituto Tecnológico Autónomo de México
2005 - 2005
Postgraduate
Ecole Supérieur de Commerce et Technologie de Toulon
Social presence
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Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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