A results-driven executive with over 20 years of experience in commerce and merchandising for iconic sports brands like Nike and Levis. At Frasers Group, she was instrumental in executing the companys Elevation Strategy and driving international expansion. She holds a Diploma from Technological University Dublin and certifications in digital marketing and sustainability leadership.
Ger is a passionate advocate for advancing female leadership in the sporting goods industry, evidenced by her role as a founding member of Global Game Shapers. She actively works to nurture the next generation of leaders and foster a more inclusive and equitable future for the industry.
She recently authored a column for the Daily Express discussing the growing impact and commercial success of womens football.
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