Ger Wright in

Ger Wright

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Founding Member at Global Game Shapers
📍 Amsterdam, North Holland, Netherlands

A results-driven executive with over 20 years of experience in commerce and merchandising for iconic sports brands like Nike and Levis. At Frasers Group, she was instrumental in executing the companys Elevation Strategy and driving international expansion. She holds a Diploma from Technological University Dublin and certifications in digital marketing and sustainability leadership.

Ger is a passionate advocate for advancing female leadership in the sporting goods industry, evidenced by her role as a founding member of Global Game Shapers. She actively works to nurture the next generation of leaders and foster a more inclusive and equitable future for the industry.

She recently authored a column for the Daily Express discussing the growing impact and commercial success of womens football.

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Experience
24 Years
Current Role
Founding Member
Job Level
Mid-senior
Location
Amsterdam, North Holland, Netherlands
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Ger cares about

Female Leadership
As a founding member of Global Game Shapers, she is dedicated to creating a global network to nurture and advance women leaders in the sporting goods business.
Women's Football
Authored a column in the Daily Express on the strategic importance and growing commercial success of women's football, highlighting the influence of teams like the Lionesses.
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Career

Work history

1-2025
Founding Member
Global Game Shapers
6-2022
Managing Director Sport
Frasers Group
7-2021 - 5-2022
Owner GW Consulting
GW C
8-2018 - 1-2021
Vice President General Manager Merchandising Marketplace EMEA
Nike
3-2017 - 8-2018
Senior Strategic Account Director Foot Locker at Nike
Nike
In the press

Media appearances

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Education
1995 - 1998
Diploma
Technological University Dublin
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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