Ger Wright
Commander · DISC type DA results-driven executive with over 20 years of experience in commerce and merchandising for iconic sports brands like Nike and Levis. At Frasers Group, she was instrumental in executing the companys Elevation Strategy and driving international expansion. She holds a Diploma from Technological University Dublin and certifications in digital marketing and sustainability leadership.
Ger is a passionate advocate for advancing female leadership in the sporting goods industry, evidenced by her role as a founding member of Global Game Shapers. She actively works to nurture the next generation of leaders and foster a more inclusive and equitable future for the industry.
She recently authored a column for the Daily Express discussing the growing impact and commercial success of womens football.
Read the full overview →How Ger shows up
They like to move fast and expect the same from others. They respond better to strong and respectful interactions. More than the product, they care about the impact of the product.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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