Gerald Waithaka

Collaborator
DISC Type : is

Paid Advertising and LinkedIn Automation Specialist at Power Values

Nairobi County, Kenya

Overview

Gerald is a growth marketing specialist with expertise in paid advertising, lead generation, and marketing automation. He leverages a BSc in Computer Technology and has a proven track record, having surpassed lead generation targets by 40% in a previous role.


His background includes training in cyber forensics from the United States Embassy, a unique skill set he applies to digital marketing strategies.

Personality Overview

Fair-minded

Example Driven

Appreciative

They are more likely to opt for solutions that are proven in the market.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

Recruitment Technology
He has recently been sharing content about Tally AI, a unified platform for sourcing, screening, scheduling, and communication in recruitment.
Marketing Automation
His current role as a LinkedIn Automation Specialist and his headline directly reflect his focus on using automation for marketing and advertising.
Effective Lead Generation
A core competency where he has demonstrably surpassed targets by 40%, showing a keen interest in driving measurable growth.

Media Appearances

Gerald has no verified media appearances

Work History

8-2025 - 11-2025
Paid Advertising and LinkedIn Automation Specialist at Power Values
9-2024 - 4-2025
Lead Marketing & Digital Communications at TELLAM INTERNATIONAL LTD
8-2023 - 9-2024
Digital Marketing Executive at TELLAM INTERNATIONAL LTD
8-2023 - 10-2023
Technical Writer/System Architect at Elloe AI
1-2020 - 7-2023
Digital Marketing Specialist at Bizmpya LLC

Education

2016 - 2020
Bsc Computer Technology from Multimedia University of Kenya
6-2019 - 6-2019
5W's of CyberSecurity from United States Embassy

More Information

Social Presence :

Prographics :

Exp : 5 Location : Nairobi County, Kenya Job Level : N/A Designation : Paid Advertising and LinkedIn Automation Specialist at Power Values
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Insights For Selling To Gerald

During A Call Or A Meeting

DO's

  • When asking them questions, sound relatable and informal
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.

DONT's

  • Don’t sound very transactional
  • Don’t get into excessive details unless prompted
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gerald is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Gerald

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Gerald move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Gerald take some risk or not?

  • It is unlikely that they will take many risks.

You And Gerald

Personality Compatibility


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