Geraldine Stevens

Evaluator
DISC Type : scd

Vice President Product Marketing at Benchmark Education Company

Greater Chicago Area, United States

Overview

Geraldine has no verified overview

Personality Overview

Quality Focused

Thorough Evaluator

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Geraldine has no verified topics they care about

Media Appearances

Geraldine has no verified media appearances

Work History

2-2021
Vice President Product Marketing at Benchmark Education Company
11-2020
Vice President, Product Marketing at Benchmark Education Company
5-2019 - 10-2020
Senior Director, Product Marketing at Houghton Mifflin Harcourt
11-2011 - 5-2019
Director, Product Marketing at Houghton Mifflin Harcourt
6-2010 - 10-2011
Campaign Director, Field Marketing at Houghton Mifflin Harcourt

Education

1988 - 1996
Bachelor of Arts - BA from Loyola University Chicago

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater Chicago Area, United States Job Level : Senior Designation : Vice President Product Marketing at Benchmark Education Company
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Insights For Selling To Geraldine

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Geraldine is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Geraldine

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Geraldine move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Geraldine take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Geraldine

Personality Compatibility


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