Gergely Baráth in

Gergely Baráth

Examiner · DISC type cs
Director of Destination & Organizational Design – Visit Budapest at Visit Budapest
📍 Budapest Metropolitan Area, Hungary

Gergely Baráth is the Director of Destination & Organizational Design at Visit Budapest, where he leads the strategic development of the citys tourism. His work focuses on creating a data-driven, governance-oriented destination management organization that integrates tourism with urban innovation and social sustainability. He was educated at Sciences Po and ELTE Állam és Jogtudományi Kar.

Outside of his primary role, Gergely is passionate about European public policy and governance, with a stated interest in the European Commission and the European Committee of the Regions. He applies a system design philosophy to his work, emphasizing networked collaboration over traditional hierarchy to benefit the citys residents and economy.

Unique fact: In a previous role, Gergely directed a project to create a new holiday boat service, establishing 15 ports and overseeing the purchase of ships worth 12 million euros.

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Experience
27 Years
Current Role
Director of Destination & Organizational Design – Visit Budapest
Job Level
Mid-senior
Location
Budapest Metropolitan Area, Hungary
Personality Overview

How Gergely shows up

Late Adopter
Status Quo Seeker
Process Oriented

They do not like taking risks at all and go for proven options in the end. They are thorough and always follow a systematic approach. Being observant comes to them naturally.

Priorities

Topics Gergely cares about

Destination Strategy
He leads the strategic, destination, and organizational development for Visit Budapest, aiming to position tourism as a key part of urban development and innovation.
Data-Driven Governance
He advocates for a modern, non-political approach to tourism management that is data-informed, transparent, and fully integrated with the city's communities.
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Career

Work history

5-2025
Director of Destination & Organizational Design – Visit Budapest
Visit Budapest
2019 - 2025
Chief Executive Officer
AOFK KFT
2016 - 2018
Program director - holiday boat project
Mahart Zrt.
2007 - 2016
Managing Director, Owner
Lex Koan Communications
2003 - 2006
Co Managing Director, Owner
TGG & Partners
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Education details unavailable
Sciences Po (Institut d'études politiques de Paris)
Education details unavailable
ELTE Állam és Jogtudományi Kar
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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