Gergely Baráth

Gergely Baráth is the Director of Destination & Organizational Design at Visit Budapest, where he leads the strategic development of the citys tourism. His work focuses on creating a data-driven, governance-oriented destination management organization that integrates tourism with urban innovation and social sustainability. He was educated at Sciences Po and ELTE Állam és Jogtudományi Kar.

Outside of his primary role, Gergely is passionate about European public policy and governance, with a stated interest in the European Commission and the European Committee of the Regions. He applies a system design philosophy to his work, emphasizing networked collaboration over traditional hierarchy to benefit the citys residents and economy.

Unique fact: In a previous role, Gergely directed a project to create a new holiday boat service, establishing 15 ports and overseeing the purchase of ships worth 12 million euros.