Beatrix Meszaros in

Beatrix Meszaros

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Chief Marketing Officer at Visit Hungary
📍 Hungary

Beatrix is a strategic marketing leader with over 15 years of experience growing brands through digital transformation and data-driven insights. She has a background from Oxford Brookes University and focuses on driving profitable growth for complex B2B and B2C businesses. Colleagues describe her as creative, strategic, and inspiring.

Her posts and interests suggest a deep passion for the art and science of brand building, often analyzing the long-term power of brands like Coca-Cola and the cultural impact of nation branding, as seen with South Korea. This intellectual curiosity appears to extend beyond her professional role.

She won an award for the "Biggest impact CSR program of the year" for a food bank donation initiative she led.

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Experience
27 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
Hungary
Personality Overview

How Beatrix shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Beatrix cares about

Nation Branding
Analyzes how countries like South Korea have used cultural movements to reshape their national brand, a topic directly relevant to her current role at Visit Hungary.
AI in Marketing
She is forward-thinking about the evolution of marketing, specifically how AI platforms will become essential media channels for brand visibility in the near future.
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Career

Work history

7-2024
Chief Marketing Officer
Visit Hungary
2022 - 6-2024
Chief Marketing and Sales Officer (deputy CEO)
Budapest Metropolitan University
2020 - 2021
Marketing Director
HELL ENERGY
11-2013 - 2-2020
Head Of Marketing & Corporate Communications
METRO Cash & Carry Hungary
4-2010 - 8-2013
Marketing Director
AXA group
In the press

Media appearances

Visit Hungary expands use of Amadeus Media Solutions. Featured in Amadeus
See now
Visit Hungary: campaign launched to boost domestic traffic. Featured in Trademagazin
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Education
Bachelor
Oxford Brookes University
BA
International Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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