Beatrix Meszaros in

Beatrix Meszaros

Activist · DISC type Cd
Chief Marketing Officer at Visit Hungary
📍 Hungary

Beatrix is a strategic marketing leader with over 15 years of experience growing brands through digital transformation and data-driven insights. She has a background from Oxford Brookes University and focuses on driving profitable growth for complex B2B and B2C businesses. Colleagues describe her as creative, strategic, and inspiring.

Her posts and interests suggest a deep passion for the art and science of brand building, often analyzing the long-term power of brands like Coca-Cola and the cultural impact of nation branding, as seen with South Korea. This intellectual curiosity appears to extend beyond her professional role.

She won an award for the "Biggest impact CSR program of the year" for a food bank donation initiative she led.

Read the full overview →
Experience
27 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
Hungary
Personality Overview

How Beatrix shows up

Observative
Meticulous
Logical And Quick

They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Priorities

Topics Beatrix cares about

Nation Branding
Analyzes how countries like South Korea have used cultural movements to reshape their national brand, a topic directly relevant to her current role at Visit Hungary.
AI in Marketing
She is forward-thinking about the evolution of marketing, specifically how AI platforms will become essential media channels for brand visibility in the near future.
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Career

Work history

7-2024
Chief Marketing Officer
Visit Hungary
2022 - 6-2024
Chief Marketing and Sales Officer (deputy CEO)
Budapest Metropolitan University
2020 - 2021
Marketing Director
HELL ENERGY
11-2013 - 2-2020
Head Of Marketing & Corporate Communications
METRO Cash & Carry Hungary
4-2010 - 8-2013
Marketing Director
AXA group
In the press

Media appearances

Visit Hungary expands use of Amadeus Media Solutions. Featured in Amadeus
See now
Visit Hungary: campaign launched to boost domestic traffic. Featured in Trademagazin
+2 more appearances Login to view media
Education
Bachelor
Oxford Brookes University
BA
International Business School
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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