Beatrix Meszaros

Activist
DISC Type : Cd

Chief Marketing Officer at Visit Hungary

Hungary

Overview

Beatrix is a strategic marketing leader with over 15 years of experience growing brands through digital transformation and data-driven insights. She has a background from Oxford Brookes University and focuses on driving profitable growth for complex B2B and B2C businesses. Colleagues describe her as creative, strategic, and inspiring.

Her posts and interests suggest a deep passion for the art and science of brand building, often analyzing the long-term power of brands like Coca-Cola and the cultural impact of nation branding, as seen with South Korea. This intellectual curiosity appears to extend beyond her professional role.

She won an award for the "Biggest impact CSR program of the year" for a food bank donation initiative she led.

Personality Overview

Observative

Meticulous

Logical And Quick

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Nation Branding
Analyzes how countries like South Korea have used cultural movements to reshape their national brand, a topic directly relevant to her current role at Visit Hungary.
AI in Marketing
She is forward-thinking about the evolution of marketing, specifically how AI platforms will become essential media channels for brand visibility in the near future.
Long-Term Brand Power
She is interested in the durable, compounding value of strong brands, citing Warren Buffett's investment in Coca-Cola as a prime example of betting on brand equity.

Media Appearances

Visit Hungary expands use of Amadeus Media Solutions. Featured in Amadeus

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Visit Hungary: campaign launched to boost domestic traffic. Featured in Trademagazin

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Emirates And Visit Hungary Unleash Powerful Collaboration To Amplify Tourism And Highlight Hungary’s Unrivaled Beauty. Featured in Travel And Tour World

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Work History

7-2024
Chief Marketing Officer at Visit Hungary
2022 - 6-2024
Chief Marketing and Sales Officer (deputy CEO) at Budapest Metropolitan University
2020 - 2021
Marketing Director at HELL ENERGY
11-2013 - 2-2020
Head Of Marketing & Corporate Communications at METRO Cash & Carry Hungary
4-2010 - 8-2013
Marketing Director at AXA group

Education

Bachelor from Oxford Brookes University
BA from International Business School

More Information

Social Presence :

Prographics :

Exp : 27 Location : Hungary Job Level : Leadership Designation : Chief Marketing Officer at Visit Hungary
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Insights For Selling To Beatrix

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beatrix is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Beatrix

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Beatrix move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Beatrix take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Beatrix

Personality Compatibility


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