Germa Versteijnen

Go-getter
DISC Type : d

Ondernemer | People & Change leider at Heyday | HR voor MKB

Putten, Gelderland, Netherlands

Overview

Germa Versteijnen is an entrepreneur and the founder of Heyday HR, where she acts as an HR Partner for growing small and medium-sized businesses. With 20 years of experience, she focuses on creating practical, result-oriented HR foundations that support growth, leadership, and culture. People describe her as pragmatic, sharp, and solution-oriented.

Outside of work, Germa shares relatable personal stories that reveal an empathetic and creative side, such as preparing for the holidays or writing thoughtful, themed posts for entrepreneurs. This approach allows her to connect with business owners on a more personal and human level, balancing her sharp professional focus.

She believes in direct communication, stating that she always says what she sees, which is a core part of her effective, no-nonsense approach.

Personality Overview

Challenger

Direct & Candid

Self-Confident

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

SME Growth Pains
Her entire business is focused on helping growing SMEs when HR becomes too complex to be managed on the side, addressing process, culture, and leadership issues.
Practical HR
Emphasizes a down-to-earth and result-oriented approach. She is known for providing clear, actionable advice and hands-on implementation rather than theoretical reports.
Organizational Culture
Passionate about building engaged cultures and helping leaders maintain balance between culture, leadership, and structure as their company scales.

Media Appearances

Germa has no verified media appearances

Work History

6-2024
Ondernemer | People & Change leider at Heyday | HR voor MKB
10-2021 - 6-2024
Head of People at PAQT.com
12-2017 - 10-2021
HR Manager at Yokogawa
11-2016 - 11-2017
HR Business Partner at Yokogawa
3-2014 - 10-2016
HR Advisor at Maars Living Walls

Education

4-2023 - 11-2023
Personal Leadership Program from House for Leaders
2-2022 - 3-2022
Agile Coach from Agile Scrum Group

More Information

Social Presence :

Prographics :

Exp : 14 Location : Putten, Gelderland, Netherlands Job Level : N/A Designation : Ondernemer | People & Change leider at Heyday | HR voor MKB
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Insights For Selling To Germa

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Germa is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Germa

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Germa move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Germa take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Germa

Personality Compatibility


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