Gerry Scullion

Examiner
DISC Type : cs

Founder at King of Kefir

Ardee, County Louth, Ireland

Overview

Gerry Scullion is the founder of King of Kefir, Europes first dedicated water kefir brewery. Leveraging his biotechnology degree from Dublin City University and prior career in technical sales, he launched his company after being made redundant, creating a range of naturally fermented, no-sugar-added soft drinks to promote gut health.

His entrepreneurial journey began as a home-brewing hobby, driven by a passion for creating healthy, flavorful alternatives to sugary drinks. As a child, he foraged for wild strawberries and elderflower in his native County Monaghan and even sold radishes from his fathers garden, showing an early interest in business.

He started his company by developing and bottling his first batches in a shared innovation hub for small businesses in Dublin.

Personality Overview

Tough To Convince

Late Adopter

Overcautious

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  They do not like taking risks at all and go for proven options in the end. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Gut Health
His company's mission is to create gut-friendly drinks. He is a passionate advocate for sharing the health benefits of fermented foods with a broader audience.
Natural Ingredients
He focuses on creating preservative-free, unpasteurised beverages using organic herbs, spices, and juices with no added sugar, additives, or artificial colors.
Food Entrepreneurship
He turned a home-brewing hobby into a business after being made redundant, personally funding its initial development and scaling from a pilot facility.

Media Appearances

'Be patient; it's going to take a hell of a lot longer than you would ...' – Interview with Gerry Scullion, Founder of King of Kefir. Featured in Fora.ie

See Now

Work History

9-2014
Founder at King of Kefir
8-2013
Founder And Owner at Herbel Crest Ltd
1-2008 - 7-2012
Sales&Service Manager at Beltech Industrial Ltd
10-2000 - 2-2007
Sales/Product at National Chemical Company Ltd
3-1998 - 10-2000
Sales & Service for water treatment at Halpin& Hayward Ltd

Education

1990 - 1994
BSc from Dublin City University
Leaving Certificate from St Macartans College

More Information

Social Presence :

Prographics :

Exp : 25 Location : Ardee, County Louth, Ireland Job Level : Leadership Designation : Founder at King of Kefir
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Insights For Selling To Gerry

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gerry is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Gerry

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Gerry move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Gerry take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Gerry

Personality Compatibility


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