Shann Jones MBE

Questioner
DISC Type : c

Founder and Director at Chuckling Goat

Brynhoffnant, Wales, United Kingdom

Overview

Shann Jones MBE is the founder of Chuckling Goat, the UKs leading kefir producer. A former journalist and radio host, she leveraged her communications background to grow the company from her kitchen table into a global enterprise, earning an MBE for her contributions to innovation and charity.

Personality Overview

Systematic

Not Easily Convinced

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Gut Health Science
Her company's mission is rooted in providing natural, science-backed solutions for gut health, evidenced by her multiple bestselling books and partnerships with university researchers.
Holistic Wellness
Advocates for the "One Health" concept, which connects human, animal, and environmental health, believing healthy soil leads to healthy food and, ultimately, a healthy gut.
Heart-Led Entrepreneurship
Emphasizes authentic, mission-driven business practices over a focus on the bottom line, building a company culture based on genuine care for customers and team members.

Media Appearances

Shann Jones MBE on BBC Radio – Chuckling Goat. Featured in Spotify

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Shann Jones MBE | Chuckling Goat – European Women Leaders. Featured in European Women Leaders

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Work History

1-2011
Founder and Director at Chuckling Goat
3-2008
Founder/Director at Chuckling Goat LTD

Education

1989 - 1991
Bachelor's degree from University of Virgina, UC Berkeley, CA
1986 - 1991
Bachelor of Arts (BA) from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 17 Location : Brynhoffnant, Wales, United Kingdom Job Level : Leadership Designation : Founder and Director at Chuckling Goat
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Insights For Selling To Shann

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shann is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Shann

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Shann move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Shann take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Shann

Personality Compatibility


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