Gianluca Vigato

Sharpshooter
DISC Type : CD

Vice President Marketing Franke Coffee Systems at Franke Coffee Systems

Varano Borghi, Lombardy, Italy

Overview

Gianluca has no verified overview

Personality Overview

Precise But Practical

ROI Driven

Rigorous & Demanding

They are very proud of what they do.  They respond better to strong and respectful interactions. They are not focused on building rapport and relationships.

Topics They Care About

Gianluca has no verified topics they care about

Media Appearances

Gianluca has no verified media appearances

Work History

10-2025
Vice President Marketing Franke Coffee Systems at Franke Coffee Systems
3-2021 - 10-2025
Head of advertising & communication at Franke Home Solutions
7-2020 - 3-2021
Chief Marketing Officer at TECNOSUPERIORE GROUP
4-2018 - 7-2020
Group Brand & Digital Marketing Director at Elica
7-2011 - 4-2018
Head of Insights and Innovation EMEA at Whirlpool EMEA

Education

1994 - 2000
Bachelor’s Degree from IULM University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Varano Borghi, Lombardy, Italy Job Level : Senior Designation : Vice President Marketing Franke Coffee Systems at Franke Coffee Systems
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Insights For Selling To Gianluca

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gianluca is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Gianluca

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Gianluca move?

  • They can take decisions very fast if you manage to convince them.
  • Can Gianluca take some risk or not?

  • The risks don’t matter much to them.

You And Gianluca

Personality Compatibility


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