Gideon Hoffman in

Gideon Hoffman

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Chief Financial Officer at Sherbet Electric Taxis
📍 London, England, United Kingdom

Gideon is a commercial CFO with experience spanning founder-led businesses, public policy, and investor-backed growth companies in media and technology. He earned his MBA from Columbia Business School and is recognized for his "outstanding intellectual honesty. " He previously worked for HM Treasury and led a £40 million refinancing program at Sherbet Electric Taxis.

He is a passionate advocate for deaf awareness and inclusion, serving as a Trustee for RNID, the national charity for the deaf and people with hearing loss. He has severe hearing loss himself and champions the use of inclusive technology like captions in video meetings to support others.

Unique fact: Gideon is a Fulbright Scholar, reflecting his interest in international educational exchange.

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Experience
15 Years
Current Role
Chief Financial Officer
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Gideon shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Gideon cares about

Capital & Growth
As a CFO and advisor, he specializes in helping businesses secure growth funding, exemplified by leading a £40m refinancing and growth funding program.
Founder Partnership
His career focuses on partnering with founders and boards in founder-led businesses, acting as a fractional CFO/COO and angel advisor to help them scale.
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Career

Work history

7-2024
Chief Financial Officer
Sherbet Electric Taxis
2-2018
Partner / Fractional CFO & COO
4D - Doing Data & Digital Differently
Angel and early stage advisor
Numerous
12-2018 - 7-2024
Trustee – Non-Executive Director | Board and Finance Committee
RNID
10-2010 - 5-2018
Chief Operating Officer
M-Cap (formerly Mercury Media Group)
In the press

Media appearances

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Education
1-2002 - 5-2003
MBA
Columbia Business School
10-1993 - 6-1996
BSc
University of Bristol
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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