Gideon Hoffman in

Gideon Hoffman

Commander · DISC type D
Chief Financial Officer at Sherbet Electric Taxis
📍 London, England, United Kingdom

Gideon is a commercial CFO with experience spanning founder-led businesses, public policy, and investor-backed growth companies in media and technology. He earned his MBA from Columbia Business School and is recognized for his "outstanding intellectual honesty. " He previously worked for HM Treasury and led a £40 million refinancing program at Sherbet Electric Taxis.

He is a passionate advocate for deaf awareness and inclusion, serving as a Trustee for RNID, the national charity for the deaf and people with hearing loss. He has severe hearing loss himself and champions the use of inclusive technology like captions in video meetings to support others.

Unique fact: Gideon is a Fulbright Scholar, reflecting his interest in international educational exchange.

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Experience
15 Years
Current Role
Chief Financial Officer
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Gideon shows up

Strong-Willed
Risk-Taker
Impact-Driven

They like to be in a position where they can control the conversation and terms. They are very proud of what they do. More than the product, they care about the effectiveness of the product.

Priorities

Topics Gideon cares about

Capital & Growth
As a CFO and advisor, he specializes in helping businesses secure growth funding, exemplified by leading a £40m refinancing and growth funding program.
Founder Partnership
His career focuses on partnering with founders and boards in founder-led businesses, acting as a fractional CFO/COO and angel advisor to help them scale.
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Career

Work history

7-2024
Chief Financial Officer
Sherbet Electric Taxis
2-2018
Partner / Fractional CFO & COO
4D - Doing Data & Digital Differently
Angel and early stage advisor
Numerous
12-2018 - 7-2024
Trustee – Non-Executive Director | Board and Finance Committee
RNID
10-2010 - 5-2018
Chief Operating Officer
M-Cap (formerly Mercury Media Group)
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1-2002 - 5-2003
MBA
Columbia Business School
10-1993 - 6-1996
BSc
University of Bristol
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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