Gideon Hoffman

Commander
DISC Type : D

Chief Financial Officer at Sherbet Electric Taxis

London, England, United Kingdom

Overview

Gideon is a commercial CFO with experience spanning founder-led businesses, public policy, and investor-backed growth companies in media and technology. He earned his MBA from Columbia Business School and is recognized for his "outstanding intellectual honesty. " He previously worked for HM Treasury and led a £40 million refinancing program at Sherbet Electric Taxis.

He is a passionate advocate for deaf awareness and inclusion, serving as a Trustee for RNID, the national charity for the deaf and people with hearing loss. He has severe hearing loss himself and champions the use of inclusive technology like captions in video meetings to support others.

Unique fact: Gideon is a Fulbright Scholar, reflecting his interest in international educational exchange.

Personality Overview

Strong-Willed

Risk-Taker

Impact-Driven

They like to be in a position where they can control the conversation and terms.  They are very proud of what they do. More than the product, they care about the effectiveness of the product.

Topics They Care About

Capital & Growth
As a CFO and advisor, he specializes in helping businesses secure growth funding, exemplified by leading a £40m refinancing and growth funding program.
Founder Partnership
His career focuses on partnering with founders and boards in founder-led businesses, acting as a fractional CFO/COO and angel advisor to help them scale.
Deaf Awareness
As a trustee for RNID and someone with severe hearing loss, he actively campaigns for inclusivity and accessibility for the deaf community.

Media Appearances

Gideon has no verified media appearances

Work History

7-2024
Chief Financial Officer at Sherbet Electric Taxis
2-2018
Partner / Fractional CFO & COO at 4D - Doing Data & Digital Differently
Angel and early stage advisor at Numerous
12-2018 - 7-2024
Trustee – Non-Executive Director | Board and Finance Committee at RNID
10-2010 - 5-2018
Chief Operating Officer at M-Cap (formerly Mercury Media Group)

Education

1-2002 - 5-2003
MBA from Columbia Business School
10-1993 - 6-1996
BSc from University of Bristol

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Financial Officer at Sherbet Electric Taxis
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Insights For Selling To Gideon

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Hold your ground without indulging in one-upmanship
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gideon is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Gideon

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Gideon move?

  • They can take decisions very fast if you manage to convince them.
  • Can Gideon take some risk or not?

  • The risks don’t matter much to them.

You And Gideon

Personality Compatibility


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