Giles Gordon in

Giles Gordon

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Chief Marketing Officer at Creed
📍 London, England, United Kingdom

Giles Gordon is a global marketing executive with deep experience scaling luxury brands like Creed and Dyson for the next generation. A graduate of The University of Edinburgh, he is recognized for transforming heritage brands into modern powerhouses. Colleagues describe him as an inspirational, supportive, and highly skilled leader.

Outside of his corporate roles, Giles has a passion for supporting the arts. He has dedicated his marketing expertise to charitable causes, notably working with the National Youth Ballet to help define their brand purpose and outreach strategy, demonstrating a commitment to giving back to the community.

He was recently recognized as one of the most influential people shaping the future of British luxury on the prestigious Walpole Power List 2025.

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Experience
20 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Giles cares about

Modern Luxury Branding
He focuses on modernizing iconic luxury brands for a new generation of consumers, as seen in his transformation work at Creed Fragrances.
Innovative Marketing
He champions creative, creator-led projects, such as Creed's collaboration with snow artist Simon Beck, to tell brand stories in multi-dimensional ways.
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Career

Work history

6-2020
Chief Marketing Officer
Creed
8-2017 - 4-2020
Marketing Director
Dyson
5-2014 - 7-2017
Global Brand Director
Kao Corporation
11-2010 - 4-2014
UK Marketing Director, Beauty
Kao Corporation
3-2010 - 11-2010
Senior Brand Development Manager: No7
Walgreens Boots Alliance
In the press

Media appearances

Creed partners Simon Beck to introduce snow‑inspired fragrance. Featured in Marketing Interactive
See now
Why the 260‑year‑old Parisian perfume house Creed prefers …. Featured in Mint (Livemint)
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Education
2003 - 2005
Post Graduate Diploma
CIM | The Chartered Institute of Marketing
1998 - 2002
B Com (Hons) Business Studies
The University of Edinburgh
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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