Giles Gordon

Questioner
DISC Type : c

Chief Marketing Officer at Creed

London, England, United Kingdom

Overview

Giles Gordon is a global marketing executive with deep experience scaling luxury brands like Creed and Dyson for the next generation. A graduate of The University of Edinburgh, he is recognized for transforming heritage brands into modern powerhouses. Colleagues describe him as an inspirational, supportive, and highly skilled leader.

Outside of his corporate roles, Giles has a passion for supporting the arts. He has dedicated his marketing expertise to charitable causes, notably working with the National Youth Ballet to help define their brand purpose and outreach strategy, demonstrating a commitment to giving back to the community.

He was recently recognized as one of the most influential people shaping the future of British luxury on the prestigious Walpole Power List 2025.

Personality Overview

Not Easily Convinced

Value Seeker

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Topics They Care About

Modern Luxury Branding
He focuses on modernizing iconic luxury brands for a new generation of consumers, as seen in his transformation work at Creed Fragrances.
Innovative Marketing
He champions creative, creator-led projects, such as Creed's collaboration with snow artist Simon Beck, to tell brand stories in multi-dimensional ways.
Supporting British Luxury
He actively supports the British luxury sector and was named to the Walpole Power List, which recognizes key figures shaping the industry.

Media Appearances

Creed partners Simon Beck to introduce snow‑inspired fragrance. Featured in Marketing Interactive

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Why the 260‑year‑old Parisian perfume house Creed prefers …. Featured in Mint (Livemint)

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ScienceMagic wins global brief for $4bn perfume brand Creed. Featured in More About Advertising

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Work History

6-2020
Chief Marketing Officer at Creed
8-2017 - 4-2020
Marketing Director at Dyson
5-2014 - 7-2017
Global Brand Director at Kao Corporation
11-2010 - 4-2014
UK Marketing Director, Beauty at Kao Corporation
3-2010 - 11-2010
Senior Brand Development Manager: No7 at Walgreens Boots Alliance

Education

2003 - 2005
Post Graduate Diploma from CIM | The Chartered Institute of Marketing
1998 - 2002
B Com (Hons) Business Studies from The University of Edinburgh

More Information

Social Presence :

Prographics :

Exp : 20 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Marketing Officer at Creed
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Insights For Selling To Giles

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Giles is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Giles

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Giles move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Giles take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Giles

Personality Compatibility


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