Gina Bazigian

Enthusiast
DISC Type : i

Director of Innovation at Anheuser-Busch

St Louis, Missouri, United States

Overview

Gina Bazigian is the Director of Innovation at Anheuser-Busch, where she leverages her extensive background in both supply and commercial roles to lead new projects. A graduate of Purdue University, she has a proven track record of guiding innovations from concept to launch and driving brand growth through strategic packaging and product development.

As a mid-west native, Gina embraces a “work hard, play hard” philosophy. She is passionate about empowering her team in a supportive and fun environment. Outside of work, she enjoys competitive sports, spending time with her family, and enjoying beers with friends, reflecting her collaborative and spirited nature.

She is a listed inventor on multiple patents for Anheuser-Busch, including several for innovative and unique bottle designs.

Personality Overview

Story Driven

Consensus Focused

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Packaging Innovation
Her career has focused on packaging, and she is a named inventor on multiple patents for Anheuser-Busch bottle designs, with the most recent granted in 2024.
Product Commercialization
Has extensive experience leading cross-functional teams to bring new products to market, from initial concept and consumer insights through to the final launch.
Female Empowerment
Publicly celebrates International Women's Day and has expressed gratitude for being surrounded by strong, inspiring women in her professional life.

Media Appearances

Gina has no verified media appearances

Work History

8-2023
Director of Innovation at Anheuser-Busch
2018 - 8-2023
Sr Innovations Manager at Anheuser-Busch
2011 - 2018
Sr. Packaging Innovations Manager at Anheuser-Busch
2008 - 2011
Technical Engineer, ZTD North America - Packaging Innovations Group at Anheuser-Busch
5-1993 - 2008
Project Leader at Anheuser-Busch

Education

1989 - 1994
Bachelor of Science from Purdue University

More Information

Social Presence :

Prographics :

Exp : 32 Location : St Louis, Missouri, United States Job Level : Mid-senior Designation : Director of Innovation at Anheuser-Busch
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Insights For Selling To Gina

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gina is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Gina

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Gina move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Gina take some risk or not?

  • They can take some low-probability risks if needed.

You And Gina

Personality Compatibility


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