Gisselle Ruiz Lanza

Enigma
DISC Type : dci

Vice President, Sales & Marketing Group, General Manager, Intel Latin America at Intel Corporation

São Paulo, São Paulo, Brazil

Overview

Gisselle is the Vice President of Intels Sales and Marketing Group and General Manager for Latin America, with over 25 years at the company. She holds a degree in International Trade with a specialization in Marketing and is noted for driving digital transformation. Colleagues describe her as smart, passionate, and customer-oriented.

Originally from Spain and raised in Argentina, Gisselle now lives in Brazil with her husband, an entrepreneur, and their two children. A dedicated marathon runner and triathlete, she is passionate about learning, entrepreneurship, sustainability, and leadership. She is also a strong advocate for diversity and inclusion.

Beyond her executive role, Gisselle is a columnist for Forbes and was the first woman to become General Manager for Intel Brazil and later for Latin America.

Personality Overview

Fast Follower

Hard To Convince

Persuasive & Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Latin American Tech
As Intel's GM for the region, she focuses on accelerating digital transformation and growth, seeing Latin America as a hub for emerging technologies.
Diversity and Inclusion
A vocal advocate for D&I, she is the sponsor of Intel's D&I committee and co-president of the Latin America Network of Executive Women (LAR NEW).
Leadership & Mentorship
Recognized as a transformative leader and mentor, she frequently discusses the importance of being the protagonist of one's own career and inspiring others.

Media Appearances

Gisselle has no verified media appearances

Work History

3-2024
Vice President, Sales & Marketing Group, General Manager, Intel Latin America at Intel Corporation
4-2022 - 3-2024
LatAm General Director at Intel Corporation
10-2019 - 4-2022
Brazil General Manager at Intel Corporation
1-2023
Board Member at Amcham-Brasil
2-2002 - 4-2003
Co-Founder at ON TRADE Consultancy

Education

Gisselle has no verified education history

More Information

Social Presence :

Prographics :

Exp : 12 Location : São Paulo, São Paulo, Brazil Job Level : Senior Designation : Vice President, Sales & Marketing Group, General Manager, Intel Latin America at Intel Corporation
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Insights For Selling To Gisselle

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gisselle is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Gisselle

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Gisselle move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Gisselle take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Gisselle

Personality Compatibility


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