Gisselle Ruiz Lanza in

Gisselle Ruiz Lanza

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Vice President, Sales & Marketing Group, General Manager, Intel Latin America at Intel Corporation
📍 São Paulo, São Paulo, Brazil

Gisselle is the Vice President of Intels Sales and Marketing Group and General Manager for Latin America, with over 25 years at the company. She holds a degree in International Trade with a specialization in Marketing and is noted for driving digital transformation. Colleagues describe her as smart, passionate, and customer-oriented.

Originally from Spain and raised in Argentina, Gisselle now lives in Brazil with her husband, an entrepreneur, and their two children. A dedicated marathon runner and triathlete, she is passionate about learning, entrepreneurship, sustainability, and leadership. She is also a strong advocate for diversity and inclusion.

Beyond her executive role, Gisselle is a columnist for Forbes and was the first woman to become General Manager for Intel Brazil and later for Latin America.

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Experience
12 Years
Current Role
Vice President, Sales & Marketing Group, General Manager, Intel Latin America
Job Level
Senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Gisselle cares about

Latin American Tech
As Intel's GM for the region, she focuses on accelerating digital transformation and growth, seeing Latin America as a hub for emerging technologies.
Diversity and Inclusion
A vocal advocate for D&I, she is the sponsor of Intel's D&I committee and co-president of the Latin America Network of Executive Women (LAR NEW).
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Career

Work history

3-2024
Vice President, Sales & Marketing Group, General Manager, Intel Latin America
Intel Corporation
4-2022 - 3-2024
LatAm General Director
Intel Corporation
10-2019 - 4-2022
Brazil General Manager
Intel Corporation
1-2023
Board Member
Amcham-Brasil
2-2002 - 4-2003
Co-Founder
ON TRADE Consultancy
In the press

Media appearances

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Education

Gisselle has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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