Golam Biswas

Visionary
DISC Type : Ds

Senior Director, Insights & Analytics at CROSSMARK

Dallas-Fort Worth Metroplex, United States

Overview

Golam is a CPG sales and marketing professional with deep expertise in category management, shopper insights, and revenue growth, managing portfolios up to $2B. He holds an MBA and a Lean Six Sigma certification. Colleagues consistently describe him as a talented, professional, and strategic thought leader.

His passion lies in solving customer problems using data and insights. Golam focuses on building high-performing teams and adapting quickly to new market dynamics to drive results for iconic CPG and retail brands.

Unique fact: While at Keurig Dr Pepper, he was selected by the companys President for a prestigious "Developing Leader Program" due to outstanding performance.

Personality Overview

Objective Evaluator

Early Adopter

Risk Tolerant

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Category Strategy
He has extensive experience creating, scaling, and optimizing category strategies for portfolios valued from $200M to $2B across CPG and retail.
Shopper Insights
He is passionate about leveraging data and analytics to solve customer problems, a central theme in his senior roles at CROSSMARK and Keurig Dr Pepper.
Retail Optimization
His time at RELEX Solutions focused on cutting-edge retail optimization software, demonstrating his interest in helping retailers adapt and thrive.

Media Appearances

Golam has no verified media appearances

Work History

2-2023
Senior Director, Insights & Analytics at CROSSMARK
4-2022 - 2-2023
Director, Insights & Analytics at CROSSMARK
2021 - 2022
Solutions Principal at RELEX Solutions
2020 - 2021
Senior Director, Category Management and Strategy at Poo~Pourri
2012 - 2020
Director, Category and Shopper Leadership at Keurig Dr Pepper Inc.

Education

MBA from Dowling College
Bachelor from Vaughn College of Aeronautics and Technology

More Information

Social Presence :

Prographics :

Exp : N/A Location : Dallas-Fort Worth Metroplex, United States Job Level : N/A Designation : Senior Director, Insights & Analytics at CROSSMARK
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Insights For Selling To Golam

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Golam is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Golam

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Golam move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Golam take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Golam

Personality Compatibility


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