Laura Fitzgerald

Enigma
DISC Type : cid

Vice President of Professional Services at 360insights

Toronto, Ontario, Canada

Overview

Laura has no verified overview

Personality Overview

Fast Follower

Friendly Yet Blunt

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

3-2025
Vice President of Professional Services at 360insights
1-2025 - 3-2025
Vice President of Professional Services at Jesta I.S.
1-2023 - 1-2025
General Manager, Health and Human Services at Tyler Technologies
11-2020 - 2-2023
Vice President, Business Operations at Tyler Technologies
8-2019 - 11-2020
Senior Director Professional Services at 360insights.com

Education

2005 - 2006
MBA from Schulich School of Business - York University
Bachelor of Commerce (Honours) from Queen's University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Toronto, Ontario, Canada Job Level : N/A Designation : Vice President of Professional Services at 360insights
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Laura

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Laura take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Laura

Personality Compatibility


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