Goran Petrovic

Visionary
DISC Type : Ds

Founder at Kin Medical Group

Greater Melbourne Area, Australia

Overview

Goran Petrovic is a strategic commercial leader and founder with over 15 years of experience in MedTech, surgical innovation, and nutrition. As the CEO of Mend Nutrition Asia-Pacific, he focuses on driving growth through high-trust partnerships. Colleagues describe him as passionate, dedicated, and highly motivated, with deep expertise in orthopaedics.

His core professional philosophy is that genuine partnerships built on trust and shared purpose are the foundation of every achievement. He also believes in keeping goals private until they are accomplished to maintain focus.

Personality Overview

Big Vision Person

Early Adopter

Risk Tolerant

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

MedTech Commercial Strategy
He has a long career focused on driving growth, building surgeon relationships, and creating value in the medical device sector for companies like Corin Group and Medacta.
Clinical Nutrition
As CEO of Mend Nutrition, he actively shares research and educates his network on how nutrition can profoundly change patient outcomes after surgery.
Surgeon Partnerships
His entire career, including founding Kin Medical Group, is built on a surgeon-aligned model focused on high-trust support and exceptional patient outcomes.

Media Appearances

Goran has no verified media appearances

Work History

11-2025
Founder at Kin Medical Group
10-2021
Chief Executive Officer ASIA PACIFIC at Mend Nutrition AsiaPac
9-2024 - 11-2025
Co-Founder + Director at LoveStrong Orthopaedics
1-2022 - 9-2024
Strategic Sale Acceleration Partner at Corin Group
1-2022 - 9-2024
National Strategic Sales Partner at Corin Group

Education

1998 - 2003
VCE from St.Josephs College, North Fitzroy + Samaritan Catholic College Preston

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Melbourne Area, Australia Job Level : Leadership Designation : Founder at Kin Medical Group
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Insights For Selling To Goran

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Let them know of potential risks but suggest mitigation methods alongside
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Goran is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Goran

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Goran move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Goran take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Goran

Personality Compatibility


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