Grace Easter in

Grace Easter

Observer · DISC type ci
Commercial Director, Events & Media at MAD//FEST
📍 Leeds, England, United Kingdom

Grace Easter is a Group Commercial Director at Ingenuity Group and Commercial Director for MAD//Fest, where she leads commercial strategy and revenue growth. A University of Lincoln graduate in Management & Advertising, she focuses on building high-impact strategic partnerships with major brands and agencies, with a particular focus on expanding business in the North of England.

Outside of her professional roles, Grace enjoys staying active and traveling. She recently returned from a ski trip, feeling re-energized and ready to take on new challenges. Her posts suggest she finds great pleasure in celebrating the successes of her team and fostering a positive work environment.

A fun fact about Grace is that she has experienced a full-circle career moment, having gone from attending an industry event as a guest to now being part of the team that organizes it.

Read the full overview →
Experience
13 Years
Current Role
Commercial Director, Events & Media
Job Level
Mid-senior
Location
Leeds, England, United Kingdom
Personality Overview

How Grace shows up

Example Seeker
Curious
Value Driven

They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Priorities

Topics Grace cares about

Commercial Strategy
Leads commercial strategy and revenue growth for both MAD//Fest's events and media business and across the wider Ingenuity Group.
Northern Business Growth
Was appointed to lead Ingenuity's commercial strategy and drive growth in the North of England, an area she personally cares about expanding.
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Career

Work history

4-2026
Commercial Director, Events & Media
MAD//FEST
4-2026
Group Commercial Director
The Ingenuity Group
8-2025 - 3-2026
Commercial Director - North
The Ingenuity Group
12-2024 - 8-2025
Partnership Director
Jaywing
8-2023 - 8-2025
Business Director - Brand & Creative
Jaywing
In the press

Media appearances

The Ingenuity Group appoints commercial director to lead on and bolster northern expansion. Featured in The Ingenuity Group
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Education
2008 - 2011
Management & Advertising
University of Lincoln
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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