Grace Lien

Energizer
DISC Type : I

Global TV Marketing & Strategy Director at Sharp

Taiwan

Overview

Grace Lien is a Global Marketing and Strategy Director at Sharp, specializing in the television and display panel industry. Her expertise, built at major firms like TCL and AU Optronics, lies in market strategy, business planning, and supply chain integration. She holds a Master of Engineering from National Taipei University of Technology.

Her career path across key competitors like AU Optronics, TCL, and Sharp provides her with a rare, comprehensive view of the entire display industry ecosystem.

Personality Overview

Informal

Believer

Full Of Energy

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Display Market Strategy
Her career has centered on defining TV and panel market strategy, integrating resources, and performing market intelligence for industry leaders like Sharp and TCL.
New Business Development
A consistent focus of her roles has been on new business development, resource integration, and long-term business planning within the competitive electronics sector.
Supply Chain Integration
She has extensive experience in upstream and downstream supply chain strategy, focusing on integrating panel resources with finished products to enhance market position.

Media Appearances

Grace has no verified media appearances

Work History

8-2021
Global TV Marketing & Strategy Director at Sharp
4-2021 - 8-2021
Global Marketing Consultant at Sharp (Taiwan) Electronics Corporation
12-2020 - 11-2021
Senior Sales Marketing Consultant at 光洋應用材料科技股份有限公司
10-2011 - 4-2019
Strategic Planning Center Director at TCL華星光電 Shenzhen China Star Optoelectronics Technology Co., Ltd. (CSOT)
11-2008 - 10-2011
Strategic Planning Office / Business Planning Dept. Manager at AU Optronics Corp. (AUO)

Education

2002 - 2004
Master of Engineering - MEng from National Taipei University of Technology
1998 - 2002
Bachelor of Engineering - BE from National Kaohsiung University of Science and Technology

More Information

Social Presence :

Prographics :

Exp : 20 Location : Taiwan Job Level : Mid-senior Designation : Global TV Marketing & Strategy Director at Sharp
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Insights For Selling To Grace

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Grace is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Grace

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Grace move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Grace take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Grace

Personality Compatibility


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