Grace Oh

Examiner
DISC Type : cs

Chief Marketing Officer CMO at Neal's Yard Remedies

United Kingdom

Overview

Grace Oh is the Chief Marketing Officer at Neal’s Yard Remedies, bringing over 18 years of global expertise in marketing and brand strategy for luxury and FMCG brands. A graduate of UCL, her career includes senior roles at LOréal and Charlotte Tilbury, where she specialized in product development and 360-degree campaigns.

Recently named to the Walpole Power List 2025, Grace is recognized as one of the most influential figures shaping the future of British luxury.

Personality Overview

Status Quo Seeker

Process Oriented

Overcautious

They are always well-planned and adopt a systematic approach.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Sustainability & Purpose
Her company recently won a 2025 Innovators Award for Sustainability and Purpose, and her role involves bringing the core ethical values of Neal's Yard Remedies to life.
Luxury Brand Strategy
Recognized on the Walpole Power List 2025 for her influence in British luxury. Her career has been built leading marketing for prestigious brands like YSL Beauté and Charlotte Tilbury.
Global Beauty Trends
Has extensive experience managing brand strategy across the UK, Paris, and APAC markets, with a specialty in market trends and innovation from Asia Pacific.

Media Appearances

Neal's Yard Remedies hires L'Oréal veteran as CMO. Featured in Cosmetics Business

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Grace Oh on how she's helping Neal's Yard Remedies stand out for all the right reasons. Featured in The Walpole

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L'Oréal veteran appointed Neal's Yard Remedies CMO. Featured in The Industry Beauty

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Work History

10-2024
Chief Marketing Officer CMO at Neal's Yard Remedies
9-2018 - 9-2024
Marketing & Brand Consultant at Self Employed
11-2023 - 1-2024
Global Marketing & Brand Consultant (fixed term contract) at Gisou by Negin Mirsalehi
1-2023 - 8-2023
Global Brand Director Skincare / VP Global Brand Marketing at Charlotte Tilbury Beauty
11-2015 - 9-2017
Marketing Director UK & Ireland YSL Beauté at L'Oréal

Education

1999 - 2002
BA HONS from UCL
1993 - 1999
Education details unavailable from Tiffin Girls School

More Information

Social Presence :

Prographics :

Exp : 9 Location : United Kingdom Job Level : Leadership Designation : Chief Marketing Officer CMO at Neal's Yard Remedies
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Insights For Selling To Grace

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Grace is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Grace

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Grace move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Grace take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Grace

Personality Compatibility


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