Graham Strain

Pioneer
DISC Type : sid

Co-Founder at CitoPlus

Melbourne, Victoria, Australia

Overview

Graham is a Co-Founder at CitoPlus, a fintech platform focused on data-driven commercial lending. With over 21 years in financial services at institutions like Judo Bank and NAB, he is passionate about transforming customer experiences and driving commercial results. He holds a Bachelor of Commerce and is a Chartered Financial Analyst (CFA).

Described as a "Family Man" in his own words, Graham is passionate about investing in relationships and building supportive team environments. His experience as a School Council Member for Elsternwick Primary School suggests a strong commitment to his local community and education.

His breadth of experience is unique, extending beyond financial services to include strategy development in sport, telecommunications, broadcast, mining, property, and retail.

Personality Overview

Friendly But Fast

Driven But Considerate

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

SME Lending
As the Co-Founder of CitoPlus, he is actively creating digital solutions to streamline the commercial and SME lending process for brokers and their clients.
Fintech Innovation
He is focused on improving the financial services industry through technology, specifically by automating processes and using data to deliver faster, higher-quality outcomes.
Data Security
He has publicly stated that protecting broker and client data with bank-grade encryption and secure digital consent is a fundamental and essential business practice.

Media Appearances

Graham has no verified media appearances

Work History

8-2021
Co-Founder at CitoPlus
8-2021 - 8-2022
Interim - CFO/Product,pricing & data at Angle Auto Finance
2-2019 - 3-2022
School Council Member at Elsternwick Primary School
2-2021 - 7-2021
GM - Business products at Judo Bank
1-2020 - 1-2021
Strategy & Innovation at NAB

Education

1996 - 2000
Bachelor of Commerce (B.Com.) from University of Melbourne

More Information

Social Presence :

Prographics :

Exp : 10 Location : Melbourne, Victoria, Australia Job Level : Leadership Designation : Co-Founder at CitoPlus
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Insights For Selling To Graham

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Graham is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Graham

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Graham move?

  • They are generally fast movers and can take quick decisions
  • Can Graham take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Graham

Personality Compatibility


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