Greg Bayer in

Greg Bayer

Pioneer · DISC type IDS
Managing Director at Silver Ridge Advisors (SRA)
📍 New York, New York, United States

Greg Bayer is a Managing Director at Silver Ridge Advisors, leading their product management and digital transformation practice. His expertise is in scaling digital products and improving performance, drawing from leadership roles at Thomson Reuters and Nielsen. Colleagues describe him as a strategic, knowledgeable change agent and an incredible product leader with a talent for transforming organizations. He holds a B. A. from Princeton University.

Outside of his consulting work, Greg is deeply invested in the product management community. He serves as a part-time Lead Instructor for Product Management at General Assembly and is an organizer for ProductTankNYC, where he hosts speaker series and fosters professional development for his peers.

Unique fact: Greg holds a patent for a method and system related to electronic content delivery and detecting click fraud.

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Experience
7 Years
Current Role
Managing Director
Job Level
Mid-senior
Location
New York, New York, United States
Personality Overview

How Greg shows up

Friendly But Fast
Decisive But Friendly
Driven But Considerate

If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Priorities

Topics Greg cares about

Product Operations
He created and led the Product Operations function at Thomson Reuters and frequently writes and speaks about balancing product innovation with operational frameworks.
Product-Led Growth
His career focuses on building and scaling digital products that deliver customer and business value, a core tenet of product-led growth strategies.
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Career

Work history

3-2023
Managing Director
Silver Ridge Advisors (SRA)
11-2018
Part-Time Lead Instructor, Product Management & AI for Product Managers
General Assembly
9-2024
Board of Advisors
MADTECH.AI Inc.
9-2020 - 12-2022
Head of Product Operations
Thomson Reuters
1-2018 - 8-2020
SVP Product, Nielsen Marketing Cloud
Nielsen
In the press

Media appearances

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Education
B.A.
Princeton University
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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