Abbey Crawford

Examiner
DISC Type : sc

Senior Marketing Operations Manager at bit.bio

Sandy, England, United Kingdom

Overview

Abbey has no verified overview

Personality Overview

Overcautious

Unexpressive

Process Oriented

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Topics They Care About

Abbey has no verified topics they care about

Media Appearances

Abbey has no verified media appearances

Work History

4-2024
Senior Marketing Operations Manager at bit.bio
12-2020 - 4-2024
Marketing Operations Manager at bit.bio
3-2020 - 12-2020
Senior Product Marketing Manager at bit.bio
4-2018 - 3-2020
Marketing Manager at Verifile Limited
7-2017 - 3-2018
Head of Consumer Engagement at Clinisupplies Ltd

Education

2016 - 2020
Master of Science (MSc) from University of Liverpool
2000 - 2003
Bachelor of Arts - BA from Buckinghamshire New University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Sandy, England, United Kingdom Job Level : Middle Designation : Senior Marketing Operations Manager at bit.bio
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Insights For Selling To Abbey

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Abbey is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Abbey

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Abbey move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Abbey take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Abbey

Personality Compatibility


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