Greg Genung

Sharpshooter
DISC Type : DC

Member at Forbes Technology Council

Austin, Texas Metropolitan Area, United States

Overview

Greg Genung is the Founder and CEO of Snowfire AI, a company disrupting the AI and data analytics space. With deep expertise in enterprise security and business intelligence, he is a recognized innovator and a member of the Forbes Technology Council. He holds certifications in digital transformation from MIT.

Greg is passionate about fostering new ventures, serving as a mentor and speaker for UCLAs Venture Accelerator to support student and alumni entrepreneurs. He also invests in early-stage technology, including an AI platform focused on analyzing personality dynamics for personal and professional relationships.

Unique fact: Greg is the inventor of the patented SecOps Maturity Model, a system designed to assess and improve an organizations security posture.

Personality Overview

ROI Driven

Precise But Practical

Thorough Evaluator

They prefer to be the ones controlling the conversation or defining the terms.  They are not always relationship oriented. More than the product, they care about the impact of the product.

Topics They Care About

AI Decision Intelligence
His company, Snowfire AI, is purpose-built to transform complex data into decisive actions for executives, focusing on surfacing actionable signals from disparate systems.
SecOps Maturity
As the inventor of a patented methodology for security operations maturity, he has a foundational expertise in transforming how enterprises approach cybersecurity analytics.
Executive Data Challenges
He frequently addresses the problem of executives being overwhelmed by disconnected data from sales, marketing, and finance, and aims to provide a unified intelligence layer.

Media Appearances

Why AI Transformation Is Non-Negotiable For Executives. Featured in Forbes (Forbes Technology Council)

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Snowfire.AI Wins 2025 Global Recognition Award. Featured in Yahoo Finance

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Work History

4-2025
Member at Forbes Technology Council
3-2025 - 3-2025
Mentor, Venture Accelerator at UCLA
7-2024
CEO & Founder at Snowfire.AI
4-2023 - 7-2024
VP, Business Intelligence at Deepwatch
11-2021 - 4-2023
Director, Strategy and Innovation at Deepwatch

Education

11-2023 - 2-2024
Digital Transformation from MIT Professional Education
1-2023 - 4-2023
Enterprise Business Analytics from Wharton Executive Education

More Information

Social Presence :

Prographics :

Exp : 24 Location : Austin, Texas Metropolitan Area, United States Job Level : Leadership Designation : Member at Forbes Technology Council
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Insights For Selling To Greg

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Greg is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Greg

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Greg move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Greg take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Greg

Personality Compatibility


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