Gretchen Kramer

Questioner
DISC Type : c

Sr. Program Manager, Content Management + Strategy at Workday

San Diego, California, United States

Overview

Gretchen Kramer is a Senior Program Manager for CX Enablement at Workday, specializing in content strategy and customer success. Her expertise spans program management, accessibility, and curriculum development. She holds a Master of Arts from The University of New Mexico.

She has a keen interest in user experience, working to finesse and restructure content to improve engagement. Her background includes writing, editing, and training, demonstrating a passion for clear and effective communication.

She co-authored and published the first edition of a web branding and style guide for the Albuquerque Public Schools website.

Personality Overview

Systematic

Value Seeker

Cautious & Analytical

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

CX Enablement
Her current role focuses on creating and managing content strategies to support Customer Success Managers, directly impacting customer engagement and renewals.
AI Upskilling
She recently completed Workday's AI Masterclass, showing a proactive interest in leveling up her skills and applying AI within her role.
Content Strategy
A consistent theme in her career, having developed content strategies for multiple organizations and even published a web branding style guide.

Media Appearances

Gretchen has no verified media appearances

Work History

11-2021
Sr. Program Manager, Content Management + Strategy at Workday
3-2021 - 11-2021
Customer Success Content Manager @Workday at Robert Half
5-2020 - 3-2021
Lead Compliance Specialist at Waypoint Ventures LLC
10-2019 - 12-2020
Content Strategist Consultant at HGC Works LLC
4-2019 - 7-2019
Talent Investment + Culture Representative @KinderCare at Mathys+Potestio / The Creative Party®

Education

Master of Arts (M.A.) from The University of New Mexico
Project Management Master Certificate from University of New Mexico - Continuing Education

More Information

Social Presence :

Prographics :

Exp : 6 Location : San Diego, California, United States Job Level : Middle Designation : Sr. Program Manager, Content Management + Strategy at Workday
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Insights For Selling To Gretchen

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gretchen is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Gretchen

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Gretchen move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Gretchen take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Gretchen

Personality Compatibility


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