Gus Fernandez in

Gus Fernandez

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VP - Inclusive Growth, Marketing & Community Impact at U.S. Bank
📍 Atlanta, Georgia, United States

Gus Fernandez is the VP of Marketing & Inclusive Growth at U. S. Bank, with over 18 years of experience in fintech and B2B/B2C acquisition. He leads national go-to-market strategy and partnership programs, and is described by colleagues as a passionate, energetic, and impressive leader. He holds a B. S. from West Virginia Wesleyan College.

Gus is deeply committed to community impact, supporting entrepreneurs and small businesses through his work and personal advocacy. He draws inspiration from figures like Dr. Martin Luther King Jr. and values resilience, a lesson he learned from his earlier career in professional sports. He also serves as a judge for industry marketing awards.

Before his marketing career, Gus was a professional baseball player whose time in independent ball was cut short by an injury.

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Experience
17 Years
Current Role
VP - Inclusive Growth, Marketing & Community Impact
Job Level
Senior
Location
Atlanta, Georgia, United States
Personality Overview

How Gus shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Gus cares about

Small Business Support
He leads the "Small Business, Big Ambition" platform and frequently posts about supporting entrepreneurs, highlighting partners like the Russell Innovation Center for Entrepreneurs.
Inclusive Marketing
His title includes "Inclusive Growth, " and he serves as a judge for the ANA's Multicultural and Inclusive Marketing Excellence Awards, recognizing campaigns that create real connection.
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Career

Work history

4-2021
VP - Inclusive Growth, Marketing & Community Impact
U.S. Bank
5-2018 - 4-2021
Sr. Director, Client Leadership
You Are Here
7-2014 - 1-2017
Director, Client & Account Services
Van Wagner
4-2008 - 7-2014
Manager, Client & Account Services
Van Wagner
4-2007 - 6-2007
Professional Baseball Player
Gateway Grizzlies Baseball
In the press

Media appearances

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Education
8-2004 - 5-2006
Bachelor of Science - BS
West Virginia Wesleyan College
2002 - 2006
B.S
West Virginia Wesleyan College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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