Gus Fernandez is the VP of Marketing & Inclusive Growth at U. S. Bank, with over 18 years of experience in fintech and B2B/B2C acquisition. He leads national go-to-market strategy and partnership programs, and is described by colleagues as a passionate, energetic, and impressive leader. He holds a B. S. from West Virginia Wesleyan College.
Gus is deeply committed to community impact, supporting entrepreneurs and small businesses through his work and personal advocacy. He draws inspiration from figures like Dr. Martin Luther King Jr. and values resilience, a lesson he learned from his earlier career in professional sports. He also serves as a judge for industry marketing awards.
Before his marketing career, Gus was a professional baseball player whose time in independent ball was cut short by an injury.
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