Gus Fernandez

Trailblazer
DISC Type : DI

VP - Inclusive Growth, Marketing & Community Impact at U.S. Bank

Atlanta, Georgia, United States

Overview

Gus Fernandez is the VP of Marketing & Inclusive Growth at U. S. Bank, with over 18 years of experience in fintech and B2B/B2C acquisition. He leads national go-to-market strategy and partnership programs, and is described by colleagues as a passionate, energetic, and impressive leader. He holds a B. S. from West Virginia Wesleyan College.

Gus is deeply committed to community impact, supporting entrepreneurs and small businesses through his work and personal advocacy. He draws inspiration from figures like Dr. Martin Luther King Jr. and values resilience, a lesson he learned from his earlier career in professional sports. He also serves as a judge for industry marketing awards.

Before his marketing career, Gus was a professional baseball player whose time in independent ball was cut short by an injury.

Personality Overview

Friendly But Fast

Persuasive

Assertive

They respond better to a combination of speed and relationship.  They like to keep things under control. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Small Business Support
He leads the "Small Business, Big Ambition" platform and frequently posts about supporting entrepreneurs, highlighting partners like the Russell Innovation Center for Entrepreneurs.
Inclusive Marketing
His title includes "Inclusive Growth, " and he serves as a judge for the ANA's Multicultural and Inclusive Marketing Excellence Awards, recognizing campaigns that create real connection.
Fintech & Payments
His expertise lies in financial services, and he was recognized as one of ETA's "Forty Under 40" honorees, which celebrates game-changers in the payments industry.

Media Appearances

Gus has no verified media appearances

Work History

4-2021
VP - Inclusive Growth, Marketing & Community Impact at U.S. Bank
5-2018 - 4-2021
Sr. Director, Client Leadership at You Are Here
7-2014 - 1-2017
Director, Client & Account Services at Van Wagner
4-2008 - 7-2014
Manager, Client & Account Services at Van Wagner
4-2007 - 6-2007
Professional Baseball Player at Gateway Grizzlies Baseball

Education

8-2004 - 5-2006
Bachelor of Science - BS from West Virginia Wesleyan College
2002 - 2006
B.S from West Virginia Wesleyan College

More Information

Social Presence :

Prographics :

Exp : 17 Location : Atlanta, Georgia, United States Job Level : Senior Designation : VP - Inclusive Growth, Marketing & Community Impact at U.S. Bank
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Insights For Selling To Gus

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Help them visualize the impact of their decision
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gus is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Gus

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Gus move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Gus take some risk or not?

  • They can take risks if necessary.

You And Gus

Personality Compatibility


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