Gus Fernandez
Trailblazer · DISC type DIGus Fernandez is the VP of Marketing & Inclusive Growth at U. S. Bank, with over 18 years of experience in fintech and B2B/B2C acquisition. He leads national go-to-market strategy and partnership programs, and is described by colleagues as a passionate, energetic, and impressive leader. He holds a B. S. from West Virginia Wesleyan College.
Gus is deeply committed to community impact, supporting entrepreneurs and small businesses through his work and personal advocacy. He draws inspiration from figures like Dr. Martin Luther King Jr. and values resilience, a lesson he learned from his earlier career in professional sports. He also serves as a judge for industry marketing awards.
Before his marketing career, Gus was a professional baseball player whose time in independent ball was cut short by an injury.
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They respond better to a combination of speed and relationship. They like to keep things under control. They do not mind taking risks and can make hard decisions, if necessary.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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