Gus Johnson

Evaluator
DISC Type : sdc

National Director of Sales at MicroMed, LLC

Cincinnati Metropolitan Area, United States

Overview

Gus Johnson is a competitive medical sales leader who leverages his background as a former athlete to drive results. He has a history of top national sales rankings at major firms like Smith & Nephew and excels at launching new divisions from the ground up. He holds a Bachelor of Science from Ohio University.

Originally from Huron, Ohio, Gus was an All-Ohio athlete in both high school football and basketball before playing basketball at Ohio University. He now lives in the Cincinnati area with his wife, who is also an OU alum, and their three children, actively supporting his sons D1 athletic career.

Unique fact: Gus was a multi-sport standout, earning All-Ohio recognition in both football and basketball during his high school career.

Personality Overview

Quality Focused

Hard To Convince

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Medical Device Sales
Has a proven track record of being a top-ranked national sales representative at both startups and established companies like Smith & Nephew.
Go-to-Market Strategy
Has experience building and executing GTM strategies to launch new medical divisions from zero initial sales, as he did at Motiv Medical.
Sales Leadership
Currently expanding the sales force at MicroMed by hiring for multiple regional roles and has led commercial marketing teams previously.

Media Appearances

Gus has no verified media appearances

Work History

10-2025
National Director of Sales at MicroMed, LLC
8-2024 - 10-2025
National Sales Director at Motiv Medical
11-2023 - 8-2024
Regional Vice President at Protect|ED
1-2021 - 2-2024
Senior Commercial Sales/Marketing Director - Knee at Smith & Nephew
1-2019 - 1-2021
Meniscal Sales/Marketing Director at Smith & Nephew

Education

1992 - 1996
BS from Ohio University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Cincinnati Metropolitan Area, United States Job Level : Mid-senior Designation : National Director of Sales at MicroMed, LLC
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Insights For Selling To Gus

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gus is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Gus

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Gus move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Gus take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Gus

Personality Compatibility


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