Gus Sanniez

Pioneer
DISC Type : DSI

Business Development Manager at Profitroom

London, England, United Kingdom

Overview

Gus Sanniez is a partnerships and commercial growth specialist with over a decade of experience in SaaS for the hospitality industry. As a Business Development Manager at Profitroom, he focuses on luxury hotels in London and the South East. People who have worked with him describe him as caring, supportive, and a true professional.

Outside of work, Gus is dedicated to personal challenges and philanthropy. He practices extended water fasting with a friend, building up from 24 to 72 hours. This discipline is tied to a personal goal of raising money for charitable causes.

He is currently training to complete a 7 to 10-day water fast to raise money for charity.

Personality Overview

Decisive But Friendly

Friendly But Fast

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Hospitality Tech
Helps luxury hotels boost direct bookings using Profitroom's technology platform, focusing on enhancing brand visibility and revenue performance.
Strategic Partnerships
His role centers on building long-term, collaborative relationships with clients in the travel and hospitality sectors to drive mutual value.
The Guest Journey
Featured in company videos discussing how UK hotels can improve the guest journey by balancing automation with a personal touch.

Media Appearances

Gus has no verified media appearances

Work History

2-2025
Business Development Manager at Profitroom
1-2024 - 2-2025
Client Director at EZRA Coaching
2-2023 - 1-2024
Enterprise Global Account Executive at Papaya Global
3-2021 - 2-2023
Senior Account Executive Team Lead at Oyster®
3-2020 - 3-2021
Business Development Manager at SiteMinder

Education

2011 - 2015
Bachelor of Science (B.Sc.) from Bournemouth University

More Information

Social Presence :

Prographics :

Exp : 6 Location : London, England, United Kingdom Job Level : Middle Designation : Business Development Manager at Profitroom
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Insights For Selling To Gus

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gus is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Gus

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Gus move?

  • They are generally fast movers and can take quick decisions
  • Can Gus take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Gus

Personality Compatibility


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