Gustavo Camussi

Researcher
DISC Type : Cs

Head of Digital Communications, Marketing & Social Media at AIG

São Paulo, São Paulo, Brazil

Overview

Gustavo is an international Marketing & Communications leader at AIG, focused on empowering teams to achieve business results. Colleagues describe him as dedicated, intelligent, creative, and generous. He holds a bachelors degree from Universidade Metodista de São Paulo and has expertise in digital and content marketing strategies.

His personal philosophy emphasizes authenticity, empathy, and growth. He is actively involved in community work, such as volunteering with entrepreneurial mothers from the NGO Super Mães. He values personal development, holding certifications in Emotional Intelligence and Customer Service Foundations.

Unique fact: He received a Latin America Excellence Award for a branded content campaign featuring the popular Brazilian characters Tíbio e Perônio.

Personality Overview

Detail Oriented

Process Focused

Self-Disciplined

Being observant comes to them naturally.  The only way to convince them is by showing them examples and ample proof. They are always well-planned and adopt a systematic approach.

Topics They Care About

Digital Marketing
As Head of Digital Communications at AIG, he leads digital and content marketing strategies, social media activation, and campaigns across Latin America.
Team Empowerment
His stated goal is to inspire, motivate, and empower teams to work with purpose, highlighting his focus on leadership and high-performance culture.
Content Strategy
He has extensive experience leading content marketing for major companies like Thomson Reuters and IDwall, focusing on lead generation and brand trust.

Media Appearances

Gustavo has no verified media appearances

Work History

9-2022
Head of Digital Communications, Marketing & Social Media at AIG
7-2018 - 9-2022
Marketing Specialist at AIG
2-2019 - 10-2020
AIG Insurance Academy Development Program at AIG
4-2018 - 6-2018
Content Marketing Strategist at IDwall
9-2017 - 4-2018
Content Marketing Analyst at Thomson Reuters

Education

2013 - 2016
Bachelor's degree from Universidade Metodista de São Paulo

More Information

Social Presence :

Prographics :

Exp : 8 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Head of Digital Communications, Marketing & Social Media at AIG
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Insights For Selling To Gustavo

During A Call Or A Meeting

DO's

  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid emotional and informal language, stay objective and to the point instead
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gustavo is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Gustavo

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Gustavo move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Gustavo take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Gustavo

Personality Compatibility


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