Gustavo Hoffmann

Examiner
DISC Type : sc

CEO I Dean BR at SKEMA Business School

Belo Horizonte, Minas Gerais, Brazil

Overview

Gustavo Hoffmann is the CEO and Dean of SKEMA Business School in Brazil, driven by the challenge of transforming education. His expertise lies in educational innovation, internationalization, and technology, informed by a Fellowship at Harvard University. Colleagues describe him as a dynamic, assertive, and extraordinary leader with a broad market vision.

As a dedicated lifelong learner, Gustavo is pursuing a Ph. D. in Educational Sciences at the University of Coimbra, focusing on teacher training and educational technology. His core passion is leveraging quality education to create a positive impact on lives, communities, and the future of society.

He is academically active, researching and authoring works on active learning methodologies like the flipped classroom and hybrid teaching.

Personality Overview

Process Oriented

Overcautious

Late Adopter

Being observant comes to them naturally.  The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Educational Transformation
States he is driven by the challenge of transforming education to change lives, communities, and society through quality learning.
Global Education
As CEO of a global business school with multiple international campuses, he frequently promotes the need for a global vision in education.
Teacher Development
His doctoral research at the University of Coimbra specifically focuses on teacher training ("formação docente") and educational technology.

Media Appearances

Gustavo has no verified media appearances

Work History

6-2025
CEO I Dean BR at SKEMA Business School
7-2017 - 6-2025
Diretor at Grupo A
10-2011 - 6-2025
Sócio fundador at GH Educacional
6-2016 - 7-2017
Diretor de Inovação e Internacionalização at Anima Educacao
9-2013 - 6-2017
Sócio fundador at Easy to Learn - Fábrica de Conteúdos Digitais

Education

2016 - 2017
Fellowship from Harvard University
2009 - 2010
MBA from Kroton Educacional

More Information

Social Presence :

Prographics :

Exp : 14 Location : Belo Horizonte, Minas Gerais, Brazil Job Level : Leadership Designation : CEO I Dean BR at SKEMA Business School
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Insights For Selling To Gustavo

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gustavo is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Gustavo

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Gustavo move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Gustavo take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Gustavo

Personality Compatibility


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