Guy Bartlett in

Guy Bartlett

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Chief Executive Officer at Believ
📍 Porthcawl, Wales, United Kingdom

As CEO of Believ, Guy Bartlett is spearheading the deployment of EV charging infrastructure across the UK. With over 20 years in the energy sector, he has a strong background in low-carbon systems, grid-level storage, and strategy from his time at SMS plc. He holds a BSc from the University of Bath.

He is a passionate EV enthusiast who actively works to counter negative media narratives and misinformation surrounding electric vehicles. Guy is focused on making EV charging a convenient and seamless experience to encourage wider adoption and achieve the mission of cleaner air for all.

He recently secured £300 million in funding from investors like Liberty Global and Zouk Capital to install at least 30, 000 new public EV charge points.

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Experience
22 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Porthcawl, Wales, United Kingdom
Personality Overview

How Guy shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Guy cares about

EV Infrastructure
Leading Believ's mission to deploy a nationwide network of publicly accessible EV chargers, focusing on reliability and a seamless user experience to accelerate adoption.
Positive EV Advocacy
Actively works to counter negative press and misinformation about electric vehicles, championing the positive news and progress in the sector to build consumer confidence.
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Career

Work history

9-2023
Chief Executive Officer
Believ
6-2022 - 1-2024
Non Executive Director
Clenergy EV
2-2020 - 9-2023
Managing Director
SMS Energy Services Limited
3-2014 - 2-2020
Commercial Director
SMS Energy Services
6-2003 - 3-2014
Commercial Director
Utility Partnership Limited
In the press

Media appearances

EV chargepoint operator Believ announces Bartlett as new CEO. Featured in TransportXtra
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Believ CEO debunks electric vehicle myths. Featured in Transport + Energy
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Education
1995 - 1999
Accounting and Finance
Deloitte
1991 - 1994
BSc
University of Bath
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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Motional
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