Hailey Sung in

Hailey Sung

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Sr. Manager, Performance Marketing at Scopely
📍 San Francisco, California, United States

Hailey Sung is the Senior Manager of Performance Marketing at Scopely, with a strong background in mobile user acquisition. She previously managed multi-million dollar campaigns for Crunchyroll across eight international markets. Educated at the University of Wisconsin-Madison in Statistics, she is described by colleagues as analytical, data-driven, and innovative.

During her time at university, Hailey was actively involved in the Korean Economics Student Association (KESA) and a community initiative called Project Grow. These experiences suggest a keen interest in both economic principles and community-focused projects.

Unique fact: Hailey holds an Actuarial Science certification, which highlights her deep analytical and statistical capabilities.

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Experience
10 Years
Current Role
Sr. Manager, Performance Marketing
Job Level
Middle
Location
San Francisco, California, United States
Personality Overview

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Decision Approach
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Priorities

Topics Hailey cares about

Performance Marketing
Her entire career at Scopely has been focused on performance marketing, progressing from Analyst to Senior Manager in the field.
Mobile User Acquisition
She managed large-scale mobile user acquisition campaigns for Crunchyroll, successfully growing their subscriber base and revenue.
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Career

Work history

7-2023
Sr. Manager, Performance Marketing
Scopely
3-2023 - 7-2023
Manager, Performance Marketing
Scopely
4-2022 - 3-2023
Principal Performance Marketing Analyst
Scopely
1-2021 - 4-2022
Senior Performance Marketing Analyst
Scopely
7-2020 - 12-2020
Mobile User Acquisition Manager
Crunchyroll
In the press

Media appearances

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Education
2008 - 2014
Statistics
University of Wisconsin-Madison
2008 - 2014
Bachelor of Science (BS)
University of Wisconsin-Madison
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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