Hannah Casey McNamara

Critic
DISC Type : C

Senior Manager, Business Systems & Marketing Operations at Betterment

Chicago, Illinois, United States

Overview

Hannah is a revenue and marketing operations leader specializing in B2B, SaaS, and FinTech. She focuses on strategic planning and optimizing marketing and sales infrastructure to produce measurable ROI. A graduate of The Ohio State University, she is skilled in creating processes that increase organizational productivity.

Colleagues describe her as a strategic thinker who is exceptionally bright, loyal, and creative. She has a certification in "Confronting Bias, " showing a commitment to diversity and inclusion. Her international experience includes leading marketing strategy across seven countries in the Middle East.

She was honored with the "Rockstar Award" at an annual gala for her exceptional performance and leadership skills.

Personality Overview

Negotiator

Objective Thinker

Critic

It is very likely that they will negotiate pricing or other important terms.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

Revenue Operations
Leads RevOps at Betterment and is actively building her team, showing a clear focus on scaling revenue systems and processes in the FinTech space.
Marketing Infrastructure
Possesses deep experience in developing and optimizing marketing operations infrastructure, including reporting standards, analytics, and managing the overall tech stack.
B2B Go-to-Market
Has a strong background in creating B2B lead generation funnels, implementing Account-Based Marketing (ABM) programs, and optimizing sales development team processes.

Media Appearances

Hannah has no verified media appearances

Work History

1-2024
Senior Manager, Business Systems & Marketing Operations at Betterment
5-2022 - 12-2023
Marketing Tech Operations Manager at Betterment
9-2020 - 1-2022
Director, Marketing Operations at Wondr Health
8-2018 - 9-2020
Marketing Operations Manager, Growth Marketing at Basis Technologies
2-2015 - 4-2018
Regional Marketing Manager, Middle East at The Entertainer FZ LLC

Education

Bachelor of Arts (B.A.) from The Ohio State University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Chicago, Illinois, United States Job Level : Middle Designation : Senior Manager, Business Systems & Marketing Operations at Betterment
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Insights For Selling To Hannah

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hannah is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Hannah

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Hannah move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Hannah take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Hannah

Personality Compatibility


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