Hannah Santa Maria

Inquirer
DISC Type : dc

Shelf Planning Specialist at Anheuser-Busch

St Louis, Missouri, United States

Overview

Hannah is a Shelf Planning Specialist at Anheuser-Busch with a background in international business, marketing, and analytics. A graduate of Missouri State University, she has recently earned Lean Six-Sigma and Shelf IQ certifications. Colleagues describe her as enthusiastic, curious, and driven, with a talent for translating complex data into compelling messages.

As a globally-minded professional, Hannah has a passion for cross-cultural communication, sharpened by living and studying abroad in Spain to learn the language. She has hands-on experience in both corporate settings and community-focused roles, where she has supported diverse audiences, including immigrant populations.

She recently supported Anheuser-Busch’s social media team with community management for Bud Light during Super Bowl LIX.

Personality Overview

Hard To Convince

ROI Conscious

Judgemental

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Shelf Planning & Analytics
Her current role focuses on shelf planning, and she recently earned Shelf IQ and Lean Six-Sigma certifications, highlighting her skills in data analysis and strategy.
Social Media Engagement
Managed social media for Bud Light during the Super Bowl and previously grew followings for brands like Dr. Scholl's, showing a passion for digital marketing.
Cross-Cultural Marketing
Her International Business degree and experience living in Spain reflect her interest in how brands and stories resonate across global markets.

Media Appearances

Hannah has no verified media appearances

Work History

9-2024
Shelf Planning Specialist at Anheuser-Busch
7-2024 - 10-2024
Digital Marketing Specialist (Apprenticeship) at Joyful Parents with Myla
11-2023 - 3-2024
Real Estate Agent at New Western
1-2023 - 4-2023
Professional development at Career Break
5-2022 - 8-2022
Marketing Communications Intern at Caleres, Inc.

Education

8-2018 - 12-2022
Bachelors in International Business Administration from Missouri State University
9-2022 - 12-2022
Education details unavailable from Universidad Pablo de Olavide

More Information

Social Presence :

Prographics :

Exp : 4 Location : St Louis, Missouri, United States Job Level : Junior Designation : Shelf Planning Specialist at Anheuser-Busch
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Insights For Selling To Hannah

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Refer to testimonials from others in similar positions
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hannah is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Hannah

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Hannah move?

  • Their decision making speed is somewhere in the middle.
  • Can Hannah take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Hannah

Personality Compatibility


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